Kevin Plank Under Armour Essay
Kenny Driscoll
(intro)
In 1996, Kevin Plank; a University of Maryland ‘special team's captain’ came up with a game-changing the idea to revolutionize athletic-wear. Growing frustrated with having to change, and wash cotton tee shirts so frequently, Plank came up with the idea for the HeatGear tee shirt. Under Armour’s first product ever, developed through extensive research; the HeatGear tee shirt is made from synthetic fabrics designed to be sweat resistant, comfortable, and reusable. Kevin Plank started his journey in Georgetown, Washington DC. Working out of his grandmother’s basement. Plank traveled all over the East side of the United States distributing his HeatGear shirts out of the back of his car. In 1997, Plank accumulated $17,000 dollars in revenue and expand to a new headquarters in a warehouse in the city of Baltimore
They began to improve their awareness by supplying to the movie Any Given Sunday with Al Pacino and Jamie Foxx in the year 1999.
Under armor officially launched a women’s line in the year 2003 while subsequently launching a line for boys and girls. Then in 2005 they released a golfing brand while simultaneously producing their first ever uniform with planks old school the …show more content…
We also began recruiting athletes like Olympian Michael Phelps, Quarterback Tom Brady, MMA stars Brandon Jennings and George St-Pierre. Under Armor expanded to the international stage by making our headquarters in Amsterdam and a Branded retail store in Annapolis, MD. They also moved higher in their ranking among football fields by sponsoring the Auburn Tigers who won their BCS Championship game. While in 2010 those wonderful things happened we reached incredible heights in our financial sector by recording surpassing a massive $1 billion dollars in revenue; which in analyzing is quadrupled from
(intro)
In 1996, Kevin Plank; a University of Maryland ‘special team's captain’ came up with a game-changing the idea to revolutionize athletic-wear. Growing frustrated with having to change, and wash cotton tee shirts so frequently, Plank came up with the idea for the HeatGear tee shirt. Under Armour’s first product ever, developed through extensive research; the HeatGear tee shirt is made from synthetic fabrics designed to be sweat resistant, comfortable, and reusable. Kevin Plank started his journey in Georgetown, Washington DC. Working out of his grandmother’s basement. Plank traveled all over the East side of the United States distributing his HeatGear shirts out of the back of his car. In 1997, Plank accumulated $17,000 dollars in revenue and expand to a new headquarters in a warehouse in the city of Baltimore
They began to improve their awareness by supplying to the movie Any Given Sunday with Al Pacino and Jamie Foxx in the year 1999.
Under armor officially launched a women’s line in the year 2003 while subsequently launching a line for boys and girls. Then in 2005 they released a golfing brand while simultaneously producing their first ever uniform with planks old school the …show more content…
We also began recruiting athletes like Olympian Michael Phelps, Quarterback Tom Brady, MMA stars Brandon Jennings and George St-Pierre. Under Armor expanded to the international stage by making our headquarters in Amsterdam and a Branded retail store in Annapolis, MD. They also moved higher in their ranking among football fields by sponsoring the Auburn Tigers who won their BCS Championship game. While in 2010 those wonderful things happened we reached incredible heights in our financial sector by recording surpassing a massive $1 billion dollars in revenue; which in analyzing is quadrupled from