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American Airlines Information Systems

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American Airlines Information Systems
Figure 1: Top Ten U.S Airlines International Schedules Enplanements, 2008 {draw:frame} {text:bookmark-start} American Airlines engagement in E-Business {text:bookmark-end} AA website has more than 1.6 million site visits per day. AA is deeply dependent on e business as their website involves functioning of many online distribution channels doing business online 24-7. To add to that, at AA.com customers are provided with comprehensive services such as, they can search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. Providing such services to customers involves aligning with other business partners and stakeholders via online alliances. Other services are, availability of RSS feeds at their website, customers can manage their personalized AAdvantage account online, as well as sign up to receive emails, get customized DealFinder SMS alerts and also customers can compare various flight fare options according to their choices online. Additionally, AA has done localization and adaptation of website in terms of language, pricing, advertisements, communication with local stakeholders and culture for international markets covering North America, Caribbean, South America, Central America, Europe, and Asia and the Pacific. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site. (American Airlines, 2009) Surveys done by SITA (2008) on priorities or reasons for IT investment by airlines given in table 1 below, four main priorities have been identified. Figure 2: Priorities in the IT investment decision {draw:frame} Therefore, it is trend in airline industry to adopt technology, it is not different or strategic of AA to invest in technology; they need to do it to survive in the industry. It can also be confirmed by BDC consulting e-business
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