America Brand Loyalty
June 6, 2013
America Continues to Be Loyal to National Brands
MRKT 5000
In an article entitled America Continues to be Loyal to National Brands, printed in Marketing Today, Roper Starch Worldwide, teamed up with the Grocery Manufacturers of America (GMA) to provide an analysis of the American Brand consumers. This study concentrated on demographics and common habits of shoppers to show nearly half of Americans are “National Brand Loyalist”. With this research it was also revealed that name brand products account for more than 80% of total food and consumable sales.
While studying the demographic of the American Brand consumer it was discovered that Brand Marketers are on the right track with their target audience. The consumers who purchase more than 48% of brand name products were found to be those individuals with the means and likelihood of continued consumption of brand products. The demographics of this group showed such traits as being a financially stable household, college educated, married, and more than 68% were homeowners. …show more content…
Such behaviors as continued recommendations to friends and family for particular products and loyalty to products that one grew up with were good indicators to brand mangers that a profit is to be made from continued production of brand named tangibles. “Clearly national brands are still king in consumers ‘eyes,” said GMA president and CEO C. Manly Molpus. “This report provides a wealth of revealing facts about today’s brand loyal consumer, who is looking for a level of quality, innovation and value that only brands consistently
America Continues to Be Loyal to National Brands
MRKT 5000
In an article entitled America Continues to be Loyal to National Brands, printed in Marketing Today, Roper Starch Worldwide, teamed up with the Grocery Manufacturers of America (GMA) to provide an analysis of the American Brand consumers. This study concentrated on demographics and common habits of shoppers to show nearly half of Americans are “National Brand Loyalist”. With this research it was also revealed that name brand products account for more than 80% of total food and consumable sales.
While studying the demographic of the American Brand consumer it was discovered that Brand Marketers are on the right track with their target audience. The consumers who purchase more than 48% of brand name products were found to be those individuals with the means and likelihood of continued consumption of brand products. The demographics of this group showed such traits as being a financially stable household, college educated, married, and more than 68% were homeowners. …show more content…
Such behaviors as continued recommendations to friends and family for particular products and loyalty to products that one grew up with were good indicators to brand mangers that a profit is to be made from continued production of brand named tangibles. “Clearly national brands are still king in consumers ‘eyes,” said GMA president and CEO C. Manly Molpus. “This report provides a wealth of revealing facts about today’s brand loyal consumer, who is looking for a level of quality, innovation and value that only brands consistently