Old Navy Executive Summary
Customers first
All of our work in 2009 was aimed at connecting with our customers as they faced one of the most challenging times in recent memory.
Companies like ours had to compete differently as consumers looked for value from trusted brands that spoke to their individual needs. As you can tell by the cover, this report tells our story through the eyes of our customers.
Old Navy led the way for us in sales growth. The team kept a keen focus on its target customers, whom we refer to as Jennie, Mike and the kids. Across every department, Old Navy worked hard to make sure that decisions were made with this target family clearly in mind. As a result, Old Navy was able to deliver fashion at a great value for the entire family. The strategy …show more content…
As a result of our strong value messages throughout the year, Gap Outlet and Banana Republic
Factory Stores enjoyed tremendous success. Through increased local radio advertising, we highlighted the incredible deals at each of our value expressions of these brands.
TOP COMPETITORS • J. Crew Group, Inc. o 1983 – first catalog o Revenues 2009: $1,578,000,000 o Women’s, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, wedding, bags, hair accessories, belts, jewelry, and shoes. o Madewell (2006) ( a modern-day interpretation of an American denim label founded in 1937. Targeting women ages 18 to 40. o The company operates 229 retail stores, 81 factory stores, 17 Madewell stores, and 76 locations in Japan o Only operates in USA, Canada and Japan o 12.000 employees aprox. • Levi Strauss & Co. o Founded in 1853 o Revenues 2009: $4,105.8 million (decrease of 6.7% compared to 2008) o Jeans and other casual wear for men, women and children. o Americas, Europe, and Asia
All of our work in 2009 was aimed at connecting with our customers as they faced one of the most challenging times in recent memory.
Companies like ours had to compete differently as consumers looked for value from trusted brands that spoke to their individual needs. As you can tell by the cover, this report tells our story through the eyes of our customers.
Old Navy led the way for us in sales growth. The team kept a keen focus on its target customers, whom we refer to as Jennie, Mike and the kids. Across every department, Old Navy worked hard to make sure that decisions were made with this target family clearly in mind. As a result, Old Navy was able to deliver fashion at a great value for the entire family. The strategy …show more content…
As a result of our strong value messages throughout the year, Gap Outlet and Banana Republic
Factory Stores enjoyed tremendous success. Through increased local radio advertising, we highlighted the incredible deals at each of our value expressions of these brands.
TOP COMPETITORS • J. Crew Group, Inc. o 1983 – first catalog o Revenues 2009: $1,578,000,000 o Women’s, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, wedding, bags, hair accessories, belts, jewelry, and shoes. o Madewell (2006) ( a modern-day interpretation of an American denim label founded in 1937. Targeting women ages 18 to 40. o The company operates 229 retail stores, 81 factory stores, 17 Madewell stores, and 76 locations in Japan o Only operates in USA, Canada and Japan o 12.000 employees aprox. • Levi Strauss & Co. o Founded in 1853 o Revenues 2009: $4,105.8 million (decrease of 6.7% compared to 2008) o Jeans and other casual wear for men, women and children. o Americas, Europe, and Asia