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AJINOMOTO CSR 2012

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AJINOMOTO CSR 2012
AJINOMOTO
Ajinomoto followed Bursa Malaysia CSR framework and looks at four main points area for CSR practice which are the environment, the community, the workplace and the marketplace. Firstly, Ajinomoto Malaysia committed to the healthy development of society. They sponsored and carried out their Corporate Citizenship Day at the Orang Asli villages of Kampung Penderas and Kampung Pasu in Kuala Krau, Pahang on 31 March 2012. Ajinomoto staff collaborated with Universiti Putra Malaysia (UPM) volunteers worked together with the local to refurbish their abandoned houses, converting and transforming them into Nutrition & Health Resource Centers as part of the Ajinomoto International Cooperation for Nutrition and Health Support Program (AIN). Secondly, for the marketplace, Ajinomoto joined and shared their knowledge of healthy diet and nutrition at the Health Carnival that organised by “Kelab Belia Pandan” on 25 & 26 February 2012 at Axis Atrium shopping mall, Ampang. An information booth about Umami and how to eat healthily was set to educate the public on the simple tips of healthy eating. Besides, healthy recipes were also shared with the audiences through an interactive cooking demonstration by professional chef. And later, the cooked foods were served to the audiences for tasting. Apart from this, Ajinomoto also concerned about healthy living lifestyle of everyone. In view of the needs of knowledge, overseas speakers were invited to give talks to the university students and professionals from Universiti Putra Malaysia (UPM), Universiti Teknologi MARA (UiTM) & Nutrition Society of Malaysia (NSM) in the fields of Nutrition, Dietetics, Medical Sciences and Pharmacy during the symposiums conducted on 22 & 23 March 2012. These symposiums were held with the purpose to share with the opinion leaders and future opinion leaders about the recent advances on Umami sensing, physiological and nutritional benefits towards healthy living. Thirdly, Ajinomoto apply CSR

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