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Consumers knowledge and attitude towards nutrient fact label on food packaging in Malaysia

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Consumers knowledge and attitude towards nutrient fact label on food packaging in Malaysia
INTRODUCTION
These days, roles of food labels are use to inform the consumer and help sell the varieties of food products. The food labeling is significance for consumers to have the right to demand on the healthy products and having the guide in determine the health products such as nutrition information on the food packages. It is play role as assistance for consumers in making better choices as well as the encouragement to develop healthier products. Besides, most of adults’ consumers are very aware of information on nutrition labels. Other than that, research done by Kretser (2006) found that consumers are attracted in buying healthful foods and beverages from the used of food label to satisfying personal health goals. The food label was necessary to facilitate informed choices or to prevent false, misleading or unreliable conduct. This is supported by Philipson (2005) and Tarasuk (2006) in their research which state that labeling statements on the food product can make consumers better informed and more health conscious. Currently, it is familiar that many disease are diet related and can be control or prevented throughout an appropriate diet and therefore to change eating pattern, sufficient information such as nutritional information must be provided at the point of purchase and thus it can make simpler the whole concept of healthy eating and useful for making better food choices. In addition, balanced nutrition is a key element to ensure a happy and healthy life.
On the other hand, several problems do occur regarding the uses of food label, for instance, some consumers do not understand food nutrition label well enough to make healthy food choices. Thus, inappropriate food choice may cause diet are high in calories, fat, sodium and refined carbohydrates. In addition, children also recommended expanding their nutrition knowledge to select healthy food choices at schools, homes and in restaurants. Furthermore, Islam and Ullah (2005) found that educational



References: Azlina Samsudin., Kamaruzaman Jusoff., Zetty Madina Md.Zaini., Mushaireen Musa., Khazainah Khalid., Norzaidah Ngali. & Fatimah Abd Ghani. (2011). Customers’ perception towards McDonald’s icon based nutritional labels. World Applied Sciences Journal 12. G. Nurliyana., M.N. Norazmir. & M.I. Khairil Anuar. (2011). Knowledge, attitude and practices of university students regarding the use of nutritional information and food labels. Asian journal of Clinical Nutrition. Grunert, K.G., Wills, J.M. & Fernandez-Celemin, L. (2010). Nutrition knowledge, understanding and use of nutrition information on food labels among consumers in the UK. Appetite. Ministry of Health Malaysia. (2010). Country Health Plan: 10th Malaysia Plan 2011-2015. Putrajaya: Malaysia. M.N. Norzamir., H.Norazlanshah., Nuri Naqieyah. & M.I. Khairil Anuar. (2012). Understanding and use of food package nutrition label among educated young adults. Pakistan Journal of Nutrition. Norzaidi Mohd Daud., Liana Ramli., Norfazila Jemahadi. & Rawhide Husna Razali. (2011). Examining critical success factors of consumers’ attitude towards nutritional labelling of SMEs products in Malaysia. Australia Journal of Basic and Applied Sciences. Wills, J.M., Schmidt, D.B., Pillo-Blocka, F. & Georgina Cairns. (2009). Exploring global consumer attitudes towards nutrition information on food labels. International Life Sciences Institute.

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