Preview

Air Asia with Tony Fernandes

Satisfactory Essays
Open Document
Open Document
261 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Air Asia with Tony Fernandes
As AirAsia Bhd. (AIRA) prepares to more than triple its fleet, Chief Executive Officer Tony Fernandes says he wants to match the growth of his budget airline with discount hotels, mobile phones and financial services.

Tune Group, the closely held parent company of Fernandes and business partner Kamarudin Meranun, may sell stock in some of the units by the end of next year, Fernandes said. Initial public offerings are also planned for AirAsia’s Indonesian budget arm and long-haul unit AirAsia X Sdn., he said. AirAsia is the world’s fastest-growing traded airline by sales in the past five years, according to data compiled by Bloomberg.

“Tune Money and Tune Hotels have the most potential,” the Malaysian entrepreneur said in a June 14 interview. “The financial services industry is complicated, just like airlines, and we are reaching a market that they generally missed and we are utilizing AirAsia’s customer base, which is huge.”

The 48-year-old is targeting emerging wealth in Southeast Asia where an increasing number of its 598 million inhabitants can afford to travel and buy consumer goods such as mobile phones for the first time.

Fernandes will relocate to Jakarta this month to focus on regional growth. He will also step down as CEO of his Kuala Lumpur-listed airline from June 30 to be replaced by Aireen Omar, currently regional head of corporate finance and treasury, according to an exchange filing in Malaysia today.

“When you’re based in Malaysia you’ll inevitably get drawn into the Malaysian operations,” he said. “I’ll take on the regional

You May Also Find These Documents Helpful

  • Powerful Essays

    AIrAsia case study

    • 2575 Words
    • 9 Pages

    There is a need of high initial investment to run an airline industry business. This high capital requirement is in the form of buying of aircrafts, staff hiring, pilot hiring, etc. Thus, the threats of new entrants for AirAsia are very low.…

    • 2575 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Airasia Marketing Analysis

    • 4783 Words
    • 137 Pages

    AirAsia Berhad, which is also known as AirAsia, is an airline company that provides air transportation service. The airline was established in 1993 and started operation 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. They were having heavily indebted on December 2,2001. An executive from company Tune Air Sdn, Tonny Fernandes, purchased it. The company’s headquarters is in Sepang, Selangor, Malaysia. After Tonny Fernandes changes all the operation management in the company, AirAsia its now can expands and becomes the largest low fare airlines even since then. With a fleet of 72 aircraft, AirAsia flies to over 61 domestic and international destination. They have 108 routes and operate over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies.…

    • 4783 Words
    • 137 Pages
    Powerful Essays
  • Good Essays

    Airasia Company Analysis

    • 1210 Words
    • 5 Pages

    AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8,000 staff and makes up a market capital approximately RM7.06 billion (AirAsia, 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia, Thailand, Indonesia Philippines and Japan (AirAsia, 2012). The company has market share for domestic and international, 60 per cent 40 per cent respectively (the star online, 2012). AirAsia has the highest profit margins in the global industry 20 % EBIT (Earnings before interest and tax) margins in 3Q 2012 (Centre for aviation, 2012). According to AirAsia‘s company annual report 2012, Company Net profit and company sale revenues ended 31 December 2011 were RM 553 million and RM 4.5 billion respectively. Thus AirAsia is the leader of low cost airlines in Asia. This essay will focus on Air Asia’s overview business from the past to the current period including origins and key developments. In addition, it will discuss strength, weakness, opportunities and threats analysis of AirAsia. In addition, it will discuss AirAsia’s likely future performance and give recommendations to its future business.…

    • 1210 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    AirAsia established in 1993 and start their operation in 1996, AirAsia owned by DRB-Hicom. In 2001, Tune Air Snd Bhd company that owned by Tony Fernandes purchase AirAsia from DRB-Hicom. Then since that time AirAsia do rebranding and relaunching as a low-fare carrier. As AirAsia…

    • 4244 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    “The company was incorporated in 2001, as a private limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public limited liability company on 8th June 2004 and became listed on the Main Board of Bursa Malaysia Securities Berhad on 22 November 2004. The principal activity of AirAsia is providing Air Transportation Services”.…

    • 943 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Fernandes is the team principal of the Caterham F1 Formula One team, which began racing in 2010 as Lotus Racing and raced in 2011 as Team Lotus.…

    • 1256 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Air Asia Advertising Types

    • 4327 Words
    • 18 Pages

    Air Asia Berhad was set up by Dato' Tony Fernandes in 2001. In December 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2, 2001 which Air Asia was originally founded. AirAsia has been expanding rapidly since 2001 where Dato' Tony Fernandes later proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM10 (US $2.50).…

    • 4327 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    AirAsia was a company originally owned by Malaysian government which was later bought by Anthony Francis Fernandes that commonly known as Tony Fernandes. On September 2011, Fernandes bought this airline for one ringgit. It is an airline that only owned two ageing Boeing 737 jets, 200 employees and 40 million ringgit in debt. Fernandes who was a former music executive successfully turn the company around. After a year operating, the company broke even then turned it into a profitable airline within two years (The story of Tony Fernandes and AirAsia, 2013).…

    • 4944 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    PEST Analysis Of AirAsias

    • 3039 Words
    • 10 Pages

    AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia.…

    • 3039 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Sample of Sony Swot

    • 2720 Words
    • 11 Pages

    Globalization brings a lot of chances for companies to expand its operation to capture more benefit, however, it also bring many challenges such as more competitors. Airline industry is an industry which has captured a lot of benefit from globalization, and AIRASIA is one of the most successful companies in the air industry. AIRASIA was founded by a government owned organization DRB-Hicom in 1993 and started operation on 18 November. However, it was not successful and fallen in heavily-indebted until the end of 2001 when AIRASIA was purchased by Tune Air Sdn Bhd for the token sum of one ringgit. With promotional fares low as RM1 (US $0.27), AIRASIA has turned profit in 2002, and since that time it became an award winning and the largest low cost carrier in Asia [1].…

    • 2720 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Air Asia essay summary

    • 3279 Words
    • 14 Pages

    AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate, DRB Hicom. On 2 December 2001, the heavily in debted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur.…

    • 3279 Words
    • 14 Pages
    Good Essays
  • Good Essays

    After acquiring Air Asia from the Malaysian government in 2002, Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S, this move was very risky; however by offering low cost prices, the company was able to attract sufficient travellers.…

    • 571 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    AIR ASIA

    • 1753 Words
    • 18 Pages

    • AirAsia X is the international operation of the brand AirAsia, which is Asia's largest lowcost carrier.…

    • 1753 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Air ASIA

    • 1123 Words
    • 19 Pages

    Established in 2007 to provide high- frequency and point- to –point networks to the long haul- business. • Air Asia X is spreading its wing to exciting destinations such as Australia, China, India, Middle East and Europe. TUNE HOTELS • Limited service hotel chain founded by Air Asia CEO Dato’s Tony Fernandez. • Its hotel operate in Kuala Lumpur, Kota Kinabalu, Kuching, Penang, LCCT Sepang and Westminster, London.…

    • 1123 Words
    • 19 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Tune Hostel

    • 375 Words
    • 2 Pages

    Tune Hotels.com is a limited service hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed "5-star sleeping experience at a 1-star price" accommodation. Tune Hotels is part of the Tune Group, the private investment group of Tan Sri Tony Fernandes, founder and group CEO of low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays