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Agora Swot Anlysis & Competitive Advantage

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Agora Swot Anlysis & Competitive Advantage
Agora the brand name of Rahimafrooz Group is the first super shop chain in our country launched in 2000. The mission was to fulfill the everyday shopping needs of the urban peoples through fair price, right assortment, and best quality. The success was immediate as there was a demand for such business in the local market. And over time the number of outlets increased and currently there are nine outlets at Dhaka and one outlet in Chittagong.
Many people thought that the name of the company is Agora. But actually, Agora is just the brand name. Agora is a Greek word, which means a marketplace where the people would meet together and talk. Company thought the environment at Agora should be nice and clean so that people will not only shop there but also want to stay and meet with other peoples there. And so they named the shops Agora.
Their logo has a very interesting appeal and it contains the benefits being offered to the customers. The name is written in green color which is the color of freshness. A woman presumably a homemaker has happily finished all her shopping from under one roof is seen too. The statement says everyday quality shopping. It is very well thought out and gives a summary of what Agora is all about.

SWOT Analysis of Agora:
A SWOT analysis of Rahimafrooz Superstores Limited will show the internal and external factors. Some of these factors affect positively while some of them effects negatively. Important decisions can be taken after SWOT analysis.

Strengths:
1. Established brand name.
2. Pioneer in the industry.
3. Concerned about quality factor than other super shop (Competitive advantage).
4. It is the largest retailer, both by local sales and by domestic market share.
5. Experienced top level management.
6. Wide product range.
7. Quicker and accurate costing process.
8. Effective and reliable supply chain.
9. Successful implementation of SAP (Standard Application Software) ERP (Enterprise Resource Planning) the modules are: Financial and


Bibliography: 1. SAP AG: To manage business operations and customer relations. Retrieved from: http://en.wikipedia.org/wiki/SAP_AG 2. About Rahimafrooz: aspirations, vision, values, quality policy. Retrieved from: http://www.rahimafrooz.com/tabid/65/Default.aspx 3. Agora - Supermarket Chain & Superstore in Bangladesh. Retrieved from: http://www.reportbd.com/articles/149/1/Agora---Supermarket-Chain-amp-Superstore-in-Bangladesh/Page1.html 4. A report of agora.bd Rahimafrooz Superstores Ltd. Retrieved from: http://bdmoneyidea.wordpress.com/2010/08/04/a-report-of-agora-bd-rahimafrooz-superstores-ltd-created-by-bubt-student-part-01/ 5. Agora BD super shop. Retrieved from: Online Dhaka Guide : http://www.online-dhaka.com/1_8_17507_0-agora-bd-super-shop-dhaka-city.html 6. Competitive Advantage. Retrieved from: http://en.wikipedia.org/wiki/Competitive_advantage 7. Agora- A new way to shop. Retrieved from: Bangladesh Inside, http://bdinside.net/?p=50 8. Agora-Facebook. Retrieved from: https://www.facebook.com/Agora.Rahimafrooz 9. Rahimaafrooz Superstores. Retrieved from: http://www.rahimafrooz.com/OurBusinesses/Companies/RahimafroozSuperstoresLtd/tabid/112/Default.aspx
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