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Advertising IP
Lovely Professional University, Punjab
Course Code

Course Title

Course Planner

Lectures

MGT962

ADVERTISING

12377::Malika Rani

Course Category

Courses with conceptual focus

3.0

Tutorials Practicals Credits
0.0

0.0

TextBooks
Sr No

Title

Author

Edition

T-1

Advertising Management

Year

Jaishri jethwaney & Shruti 2nd jain Publisher Name
Oxford Higher Education

Reference Books
Sr No

Title

Author

Edition

Year

Publisher Name

R-1

Advertising & Promotion: An IMC
Perspective

Kruti Shah & Alan D
Souza

1st

2009

Tata McGraw Hill

R-2

A Introduction to Advertisement and
Promotions

Belch George E and Belch 7th
Michale

Tata McGraw Hill

Other Reading
Sr No

Journals articles as Compulsary reading (specific articles, complete reference)

OR-1

A Study of The Role and Effectiveness of Celebrities in Advertisements, Indian Journal of marketing, June 2012, pp 23-36 ,

OR-2

A study on the effectiveness on Internet Advertisements, Indian Journal of marketing, June 2012, pp 37-45 ,

OR-3

Unethical Issues in Advertising Indian Journal of marketing, March 2011, pp 33-42 ,

OR-4

Understanding of TV Advertisements among Urban TV Children, Indian Journal of marketing, March 2011, pp 51-59 ,

OR-5

Leisure, Social Networking And Mass media: The Evolving Confidence, Indian Journal of marketing, January 2012, pp 11-17 ,

OR-6

Effectiveness of Advertisements in India: An empirical Study, Indian Journal of marketing , May 2012, pp 31-38 ,

OR-7

Strategy Of Advertisement Agencies In India For Evaluating Advertising Effectiveness Across Experience Indian Journal of Marketing, April 2011, pp 63-69 ,

OR-8

Viewers` Perception Towards Advertisements On TV Media As A Promotional Strategy In The Current Marketing Scenario. Indian Journal of Marketing, April
2011, pp 39-45 ,

OR-9

Case: Social media strategy of My Grahak.com, www.afaqs.com
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