Advertesing Plan
Free Sample Business Plan - Advertising Plan for J&B Incorporated
PART C - Advertising & Promotions
J&B recognizes the key to our success is through extensive promotion. In year one, we have budgeted $130,000 in advertising and promotions, $150,000 for year two and $170,000 for year three. These budgets will be distributed among newspapers, magazines, radio stations and the Internet. Below provides details on each of the selected media.
Newspapers
$90,000 in year one, $105,000 in year two, and $120,000 in year three has been allotted for newspaper advertising. In the United States, many of the 6,500 newspapers have sections called "Books, Tapes, and Software" and "Business Opportunities". It is under these sections that J&B plans to spend its newspaper advertising budget.
The decision to use newspaper advertising as our primary media is the result of several factors which include; * The "Business Opportunities" section of the newspaper has its own established clientele - (i.e. usually individuals who want to start a home-based business); * The "Books, Tapes and Software" section of the newspaper has its own established clientele (i.e. usually individuals who are interested in self-directed learning); * Pre-testing of newspaper advertising proved highly profitable (.07% of all households reached during the testing phase purchased the tested product); * Newspaper advertising provides flexibility in terms of price (unlike magazine advertising and other media, newspaper advertising allows us to change our pricing strategies quickly and without prospective customer knowing), message (unlike magazine advertising and other media, newspaper advertising allows us to quickly change and promote new advertising messages), and market coverage ( unlike magazine advertising and other media, newspaper advertising allows us to target a specific area or geographic region, rather than reaching a national market, thus eliminating the need to
PART C - Advertising & Promotions
J&B recognizes the key to our success is through extensive promotion. In year one, we have budgeted $130,000 in advertising and promotions, $150,000 for year two and $170,000 for year three. These budgets will be distributed among newspapers, magazines, radio stations and the Internet. Below provides details on each of the selected media.
Newspapers
$90,000 in year one, $105,000 in year two, and $120,000 in year three has been allotted for newspaper advertising. In the United States, many of the 6,500 newspapers have sections called "Books, Tapes, and Software" and "Business Opportunities". It is under these sections that J&B plans to spend its newspaper advertising budget.
The decision to use newspaper advertising as our primary media is the result of several factors which include; * The "Business Opportunities" section of the newspaper has its own established clientele - (i.e. usually individuals who want to start a home-based business); * The "Books, Tapes and Software" section of the newspaper has its own established clientele (i.e. usually individuals who are interested in self-directed learning); * Pre-testing of newspaper advertising proved highly profitable (.07% of all households reached during the testing phase purchased the tested product); * Newspaper advertising provides flexibility in terms of price (unlike magazine advertising and other media, newspaper advertising allows us to change our pricing strategies quickly and without prospective customer knowing), message (unlike magazine advertising and other media, newspaper advertising allows us to quickly change and promote new advertising messages), and market coverage ( unlike magazine advertising and other media, newspaper advertising allows us to target a specific area or geographic region, rather than reaching a national market, thus eliminating the need to