Adventure Tourism
Adventure Tourism in New Zealand and its Environment
Executive summary
This report provides a general blueprint of adventure tourism’s environment and identifies the most important elements which impact it. A major factor is global events, in particular the 2011 Rugby World Cup. It’s stated that over half a billion dollars will be made during that time and part of the reason is that the people visiting will not only come to watch the games, but also to experience what is on offer. Another key element which impacts adventure tourism is the exchange rate. The higher it is, the more reluctant tourists become to participate in activities and they instead start worrying about their expenditure. The industry currently has very low safety standards, but the Government has come up with a proposal that will see regulation increase and give visitors are better sense of well-being. This will limit the number of injuries and deaths as well as giving visitors the confidence to try out the activities.
Introduction
Tourism accounts for approximately 18% of New Zealand’s exports, and adventure tourism plays a significant role in its success. For the year ended March 2007, expenditure from tourists reached an all-time high with over $20 billion pumped into the country’s economy (Parker, 2008). The elements relating to the environment are explained and analyzed and provides an in-depth perspective outlining what the important factors are and how it affects the way businesses in the industry structure themselves. Its purpose is to provide a clear understanding what the environment of the adventure tourism industry is, and the importance each aspect of analysis has on businesses as it helps them develop insights about the unfolding nature of the environment.
Big Events which have Worldwide attention
Events happening around the world play a huge role in tourism both in the short term and long term. For instance, New Zealand is hosting the 2011 Rugby World Cup and is expected to
Executive summary
This report provides a general blueprint of adventure tourism’s environment and identifies the most important elements which impact it. A major factor is global events, in particular the 2011 Rugby World Cup. It’s stated that over half a billion dollars will be made during that time and part of the reason is that the people visiting will not only come to watch the games, but also to experience what is on offer. Another key element which impacts adventure tourism is the exchange rate. The higher it is, the more reluctant tourists become to participate in activities and they instead start worrying about their expenditure. The industry currently has very low safety standards, but the Government has come up with a proposal that will see regulation increase and give visitors are better sense of well-being. This will limit the number of injuries and deaths as well as giving visitors the confidence to try out the activities.
Introduction
Tourism accounts for approximately 18% of New Zealand’s exports, and adventure tourism plays a significant role in its success. For the year ended March 2007, expenditure from tourists reached an all-time high with over $20 billion pumped into the country’s economy (Parker, 2008). The elements relating to the environment are explained and analyzed and provides an in-depth perspective outlining what the important factors are and how it affects the way businesses in the industry structure themselves. Its purpose is to provide a clear understanding what the environment of the adventure tourism industry is, and the importance each aspect of analysis has on businesses as it helps them develop insights about the unfolding nature of the environment.
Big Events which have Worldwide attention
Events happening around the world play a huge role in tourism both in the short term and long term. For instance, New Zealand is hosting the 2011 Rugby World Cup and is expected to
References: Cheng, D. (2010, August 24). Government proposes new adventure tourism rules. New Zealand Herald Department of Labour. (2011). Review of Risk Management and Safety in the Adventure and Outdoor Commercial sectors in New Zealand (2010 Report): Wellington: Ministry of Health & Safety Parker, T. (2008, July 1). Tourism industry hits $20 billion high. New Zealand Herald Rugby World Cup Facts. Retrieved from http://www.tourism.net.nz/rugby-world-cup-facts.html Stephenson, J., Vita, S., Walton, M., Wang, A. Exchange Rate and Tourism Relationships in New Zealand (2007 Report). Wellington: Ministry of Tourism