The Characteristics of an Effective Marketing Mix For Tour Operators
FACULTY OF BUSINESS,
ECONOMICS AND LAW
PG ASSIGNMENT COVERSHEET
Assignment Details
Module Name and Code
Perspective in Tourism Management
Assignment Title
The Characteristics of an Effective Marketing Mix For Tour Operators
Word Count: 3173
Deadline
06 January 2014
Student Details
Student
Name
URN
6245046
Programme
MSc Tourism Management
Al Araimi Salim
Student Declaration
To be agreed by Student
Please refer to the University of Surrey Regulations for the Conduct of Examinations and Other Forms of
Assessments and the Student Handbook for MSc Programmes for more information on Academic
Misconduct and Plagiarism.
Declaration:
I agree that I have read a d fully u dersta d the U iversity’s Regulatio s a d guida ce o Acade ic
Misconduct and Plagiarism and confirm that:
a) this submission is my own work;
b) all quotes and sources have been fully and properly attributed and referenced;
c) this work has not been previously submitted, in full or in part, for the purpose of assessment at this or any other institution;
d) no effort has been made to subvert plagiarism detection processes of the University;
e) this submission may be transferred to and stored in the TurnItIn Plagiarism Detection database for the purpose of plagiarism detection now and in the future.
I agree that I have read the Student Handbook for MSc Programmes and confirm that I understand:
f)
all required work must be received within the published deadline;
g) work received after the published deadline will be penalised in line with University Regulations;
h) any request for mitigating circumstances must be made formally via the Student Liaison Officer, using the appropriate form and including evidence; the application and associated evidence must be received by the stipulated date.
BY SUBMITTING THIS FORM YOU AGREE THE STUDENT DECLARATION IN FULL
TABLE OF CONTENTS
INTRODUCTION
Marketing Mix for Tour Operators
1
Product
ECONOMICS AND LAW
PG ASSIGNMENT COVERSHEET
Assignment Details
Module Name and Code
Perspective in Tourism Management
Assignment Title
The Characteristics of an Effective Marketing Mix For Tour Operators
Word Count: 3173
Deadline
06 January 2014
Student Details
Student
Name
URN
6245046
Programme
MSc Tourism Management
Al Araimi Salim
Student Declaration
To be agreed by Student
Please refer to the University of Surrey Regulations for the Conduct of Examinations and Other Forms of
Assessments and the Student Handbook for MSc Programmes for more information on Academic
Misconduct and Plagiarism.
Declaration:
I agree that I have read a d fully u dersta d the U iversity’s Regulatio s a d guida ce o Acade ic
Misconduct and Plagiarism and confirm that:
a) this submission is my own work;
b) all quotes and sources have been fully and properly attributed and referenced;
c) this work has not been previously submitted, in full or in part, for the purpose of assessment at this or any other institution;
d) no effort has been made to subvert plagiarism detection processes of the University;
e) this submission may be transferred to and stored in the TurnItIn Plagiarism Detection database for the purpose of plagiarism detection now and in the future.
I agree that I have read the Student Handbook for MSc Programmes and confirm that I understand:
f)
all required work must be received within the published deadline;
g) work received after the published deadline will be penalised in line with University Regulations;
h) any request for mitigating circumstances must be made formally via the Student Liaison Officer, using the appropriate form and including evidence; the application and associated evidence must be received by the stipulated date.
BY SUBMITTING THIS FORM YOU AGREE THE STUDENT DECLARATION IN FULL
TABLE OF CONTENTS
INTRODUCTION
Marketing Mix for Tour Operators
1
Product
Bibliography: Abell, D. F. 1978. Strategic windows. The Journal of Marketing, pp. 21--26. Aijo, T.S. (1996).The Theoretical and Philosophical Underpinnings of Relationship Marketing, European Journal of Marketing, Vol Belch, G. E. and Belch, M. A. 2001. Advertising and promotion. Boston, Mass.: Irwin/McGraw-Hill. Berry, L.L.(1995). Relationship Marketing, in Payne, A., M. Christopher, M., Clark and H. Peck (eds) Butterworth-Heinemann, pp.45-57. Berry, L.L. (1980). Service is Different, Business Horizons, May-June, 24-9. Boyle, E. 2004. Press and publicity management: the Dyson case. Corporate Communications: An International Journal, 9 (3), pp Briggs, S. 2001. Successful tourism marketing. London: Kogan Page. Cowell, D. W. 1984. The marketing of services. London: Heinemann. Ferrell, O. C. and Hartline, M. D. 2005. Marketing management strategies. Australia: South-Western, Cengage Learning. Fyall, A. and Garrod, B. 2004. Tourism marketing. Clevedon: Channel View Publications. Heung, V. C. 2003. Internet usage by international travellers: reasons and barriers. International Journal of Contemporary Hospitality Management, 15 (7), pp Hooley, G. J., Piercy, N. and Nicoulaud, B. 2008. Marketing strategy and competitive positioning. Harlow, England: FT Prentice Hall. Johnson, R.(1995).Service Failure and Recovery: Impact, Attributes and Process, in Swartz, T.A., D.E. Kotler, P. and Armstrong, G. 2010. Principles of marketing. Upper Saddle River, N.J.: Prentice Hall. Lumsdon, L. 1997. Tourism marketing. London: International Thomson Business Press. Papatheodorou, A. 2006. Corporate Rivalry and Market Power. London: I. B. Tauris & Company, Limited. Reichheld, F. F., Sasser, W. E. and Others. 1990. Zero defections: quality comes to services. Harvard business review, 68 (5), pp Tsurumoto, K. 2007. [online] Available at: http://www.tourism.jp/english/services/internet/ [Accessed: 26 Dec 2013]. Weaver, D. B. and Lawton, L. 2005. Tourism management. Milton, Qld.: John Wiley & Sons.