Preview

Ads of Product

Satisfactory Essays
Open Document
Open Document
970 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ads of Product
Robert Lee V. Dagting BSBA-II
MM6 Tuesday 4:00-7:00

International Advertising Company: 1. Omnicom Group 2. WPP Group 3. Interpublic Group of Companies 4. Publicis Groupe 5. Dentsu 6. Havas 7. Aegis Group 8. Hakuhodo DY Holdings 9. Asatsu DK 10. MDC Partners

Philippine Advertising Agency 1. Publicis Manila 2. Y&R Philippines Inc. 3. BBDO Guerrero/ Proximity Philippines 4. Dentsu Indio Inc. 5. Dentsu Philippines 6. Draft FCB Philippines 7. Lowe Philippines 8. A2 Automated Arts Advertising Philippines 9. AB Communications Inc. 10. Ace Saatchi & Saatchi 11. Activasia Inc. 12. Adformatix Inc. 13. Adsystems Advertising Systems International 14. Adtech Events and Promotion Management Corporation 15. Alchemy Advertising 16. AQ Advertising Inc. 17. Arc Worldwide Phils. Co. Inc. 18. ASPAC Advertising 19. Bacon Philippines 20. Bates 141 Philippines
International Advertising Company
Company Name: Omnicom Groups
Location: New York City
Brief History:
Omnicom Group Inc. (NYSE: OMC) is an American global advertising, marketing and corporate communications holding company, headquartered in New York City, USA. It is one of the largest advertising and marketing groups in the world, being one of the "Big Four" agency companies (alongside WPP, Interpublic and Publicis) and ranking as the world's top corporate media services conglomerate.] The company oversees a global network of more than 175 marketing services companies, as well as Omnicom Media Group, and provides services for over 5,000 clients in more than 100 countries worldwide.
As a strategic holding company, Omnicom manages a portfolio of global market leaders; Omnicom's agencies provide marketing and communications services in the disciplines of advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    An advertising agency is a service provider that works for companies to create a successful and goal oriented advertising campaign aimed to represent the company positively in the eyes of its target market. Advertising agencies help clients to make an attention grabbing, persuasive and unique ad campaign that makes the brand stand out in the thoughts of customers. The first thing that the advertising agency will do is to identify Microsoft’s goals, target audience and product. By knowing this information it will help them with planning and creating an effective advert.…

    • 462 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Business Unit 9 P3 P4 M1

    • 1003 Words
    • 5 Pages

    An advertising agency is a firm that carries most of the areas of advertising production for clients who hired it. The clients would hire them because they may lack the strategic planning that is needed when advertising a product in a way that’s creative and effective and that attracts the audience to the product or service. Some agencies manage of the parts of the advertising campaigns. Areas include them performing market research both primary & secondary research and establishing product branding plans by promoting the products or the business name for example and placing them in appropriate locations.…

    • 1003 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    A Advertising

    • 1917 Words
    • 11 Pages

    9) Aurora Foods Inc. markets Log Cabin, Mrs. Butterworth's, and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand.…

    • 1917 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    Saatchi and Saatchi is one of the well-known creative agencies famous for their adverts. It was founded by brothers Maurice and art collector Charles in 1970.This agency operates globally in 80 countries and has 140 offices. It employs around 6,500 people. Their clients include some of the major companies such as Visa, T- Mobile, Olay, Guinness, and Ariel and so on. As a creative agency, they have to understand what their client want achieve out of the advert. This could be building their image, create interest in people, get the message across and to create a desire for them to buy. Once they know what their client wants to achieve, they start creating and developing an effective advert or marketing campaign to meet the objective of the client’s company. They create their advert through different forms of media such as the internet, TV, magazine, newspaper and so…

    • 2597 Words
    • 75 Pages
    Powerful Essays
  • Satisfactory Essays

    Alavert Advertising Strategy

    • 2794 Words
    • 12 Pages

    One of the major tools of direct marketing is ______ advertising, whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.…

    • 2794 Words
    • 12 Pages
    Satisfactory Essays
  • Good Essays

    Sugar Ad

    • 842 Words
    • 4 Pages

    The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks, “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because, generally speaking, mothers are often the ones to prepare meals, buy groceries, and set the table for the family. Consequently, mothers are more often concerned than fathers with what their children eat. However, mothers watching over their children’s diet are not the only target audience. The mothers themselves are buying sugar for their own lifestyle as well. The advertisement makes a bold point that the natural sugar is “only 16 calories.” This claim is intended for women as it is often women who are concerned with watching their calorie intake. Thus, we can infer that the target audience is mothers who are both caring for their children and concerned with their own looks.…

    • 842 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Advertising In TV

    • 1997 Words
    • 8 Pages

    Advertising is a tactic used to persuade future customers into buying a company’s products; although, there is much more behind a pretty television commercial or billboard poster. Flashy advertising has become the new norm that Americans have become, for a great majority, used to. Jib Fowles, an accredited author and professor, explains that there are 15 emotional appeals used to grab our attention in advertising; in addition to this, he goes on to write, “The average American is exposed to some 500 ads daily” (Fowles 1). Subconsciously, we are impacted by advertising for all sorts of mediums, from television all the way to direct mail. Video game companies market their products differently depending on…

    • 1997 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    SAATCHI & SAATCHI (Full-service agencies) - A global advertizing company that offers a full digital services to clients…

    • 2113 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser 's aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisement…

    • 1255 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    - Top 20 Best Companies for Leadership maintained their commitment to preparing and retaining leaders.…

    • 1150 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Ad's

    • 1043 Words
    • 3 Pages

    Advertising is used regularly by companies to showcase their products to the masses. But there is a downside on how they show their products to people, ad 's are often seen in newspapers and on television, some of them are so ridiculously non-related to the product they are selling that it becomes a popularity contest between companies on who does the best ad, in specially on television. Advertising should not be permitted to show anything non-related to the product. Because it can seduce the audiences into buying something they don 't need. Ad 's can be used to fool people into buying something that 's harmful for them. Advertising should be all about the product, describing it and explaining on why you should buy it, but most of the time they are misleading. This mean that they only mention the name of the product and nothing else about it and show a bunch of non-related things within the product.…

    • 1043 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    • Performance will be measured in both financial and nonfinancial terms but ultimately on how decisions influence the…

    • 608 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Ad Sample

    • 1439 Words
    • 6 Pages

    As the world's leading diamond company for more than a century, the De Beers name is synonymous with diamonds. Since 1888, it has been connecting people around the world with one of the earth's natural treasures, helping to create countless memorable moments.…

    • 1439 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Global Marketing Notes

    • 9967 Words
    • 40 Pages

    An organization that engages in global marketing focuses it resources and competencies on global market opportunities and threats. A fundamental difference between “regular” marketing and “global” marketing is the scope of activities.…

    • 9967 Words
    • 40 Pages
    Powerful Essays
  • Good Essays

    1. CATEGORY: MOBILE PHONES BRAND: LAVA A10 Brief Description of the Commercial: The advertisement shows a cashier (an attractive lady), in a retail mall, meeting two shoppers at the payment counter. The first man carries an ordinary phone (though it subtly looks like Samsung Corby because of the yellow back cover) and the cashier hands him a few candies in lieu of change. The second man carries the Lava A10 phone and on seeing the phone, the cashier hands him a few condoms in lieu of change, with the catch line in the background stating “Separates the men from the boys”… Target Audience: The target audience, as inferred from the commercial, is urban male youth who wants to be perceived as macho and grown up. The commercial also highlights that it is not only looks but also the accessories one carry that helps one to project a macho image. Since the setting is in a shopping mall, the target audience is perceived to be urban. Product Proposition: The product is mobile phone. The commercial does not highlight any features of the phone like camera, blue-tooth, memory, music, etc. It shows the phone at the end and that too for a very small duration. It only stresses on the style and design and its reaction/impact on others. It plays on the insight that men wants to be perceived as macho and masculine and the phone helps them create that impression. Alternate approach: The commercial hits indirectly at its competitor (Samsung Corby), when the cashier hands out candies in lieu of change to the person carrying the phone with similar looks of Corby. As a result the viewers are reminded of Samsung upon seeing the advertisement paid by Lava. The main objective of this communication is to highlight the sleek style and design of the phone and not to fight head on with its competitor. This indirect reference is thus unwanted and I propose to show an ordinary phone, instead…

    • 1837 Words
    • 8 Pages
    Good Essays

Related Topics