8 Strategy Experience Intro
Strategic Management
The Strategy Experience
Lecture 8
Mark Anderson
WRSX
GLOBAL ADVERTISING & MARKETING
COMMUNICATIONS
The Strategy Experience
• You will act as a main Board Director of the WRSX Group, a
(fictional) global advertising and marketing communications company. • Your responsibility will be to make long-term, strategic decisions in order to manage the growth and prosperity of this large, multi-national organisation.
• Performance will be measured in both financial and nonfinancial terms but ultimately on how decisions influence the share price of the organisation.
The Strategy Experience
Specific skills and competency development will include:
• Evaluating corporate, business and operational strategies
• The development and analysis of competitive strategies and revision of strategies
• Management and organisation of teams, sharing of roles, responsibilities and workload
• Creative thinking and problem solving
• Risk assessment and risk mitigation
• Balancing financial and non-financial performance indicators
• Ability to reflect on experience and apply learning into other contexts • Phase One: Strategic Position
• Phase Two: Strategic Choices
• Phase Three: Strategy in Action
Phase One: Strategic Position
Develop a 2-3 page summary of:
• The environment: macro level and industry level
• Strategic capabilities: internal analysis of WRSX
• Strategic purpose: what is the group trying to achieve?
• Culture and strategy: how does WRSX work (or doesn’t)?
To be completed by: Friday 9 January 2015
Phase One: Strategic Position
• The environment: macro and industry
– Socio-cultural, political, economic, technology
– Effect on client base, location, requirements
– Structure & size of competitors
• Strategic capabilities: internal analysis of WRSX
– Past successes and failures?
– Resources and competences?
– Leadership & management?
• Strategic purpose: what is the group trying to achieve?
– Juliette Waldron addresses this. How realistic? What is
The Strategy Experience
Lecture 8
Mark Anderson
WRSX
GLOBAL ADVERTISING & MARKETING
COMMUNICATIONS
The Strategy Experience
• You will act as a main Board Director of the WRSX Group, a
(fictional) global advertising and marketing communications company. • Your responsibility will be to make long-term, strategic decisions in order to manage the growth and prosperity of this large, multi-national organisation.
• Performance will be measured in both financial and nonfinancial terms but ultimately on how decisions influence the share price of the organisation.
The Strategy Experience
Specific skills and competency development will include:
• Evaluating corporate, business and operational strategies
• The development and analysis of competitive strategies and revision of strategies
• Management and organisation of teams, sharing of roles, responsibilities and workload
• Creative thinking and problem solving
• Risk assessment and risk mitigation
• Balancing financial and non-financial performance indicators
• Ability to reflect on experience and apply learning into other contexts • Phase One: Strategic Position
• Phase Two: Strategic Choices
• Phase Three: Strategy in Action
Phase One: Strategic Position
Develop a 2-3 page summary of:
• The environment: macro level and industry level
• Strategic capabilities: internal analysis of WRSX
• Strategic purpose: what is the group trying to achieve?
• Culture and strategy: how does WRSX work (or doesn’t)?
To be completed by: Friday 9 January 2015
Phase One: Strategic Position
• The environment: macro and industry
– Socio-cultural, political, economic, technology
– Effect on client base, location, requirements
– Structure & size of competitors
• Strategic capabilities: internal analysis of WRSX
– Past successes and failures?
– Resources and competences?
– Leadership & management?
• Strategic purpose: what is the group trying to achieve?
– Juliette Waldron addresses this. How realistic? What is