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Abercrombie & Fitch

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Abercrombie & Fitch
Abercrombie & Fitch Co. ("A&F") a specialty retailer operates stores and direct –to-consumer operations through its subsidiaries. Incorporated in Delaware in 1996, Abercrombie & Fitch Co. under the Abercrombie & Fitch, Abercrombie kids, and Hollister brands sells: casual sportswear apparel, including knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, and outerwear; personal care products; and accessories for men, women and kids. The Company also operates stores and direct-to-consumer operations offering bras, underwear, personal care products, sleepwear, and at-home products for women under the Gilly Hicks brand. A&F operates over thousand stores in North America, Europe and Japan. “Abercrombie & Fitch, rooted in East Coast traditions and Ivy League heritage, Abercrombie & Fitch is the essence of privilege and casual luxury. The Adirondacks supply a clean and rugged inspiration to this youthful All-American lifestyle. A combination of classic and sexy creates a charged atmosphere that is confident and just a bit provocative. Idolized and respected, Abercrombie & Fitch is timeless and always cool. Abercrombie kids, the essence of privilege and prestigious East Coast prep schools. Furthermore, Abercrombie kids directly follow in the footsteps of Abercrombie & Fitch. With a flirtatious and energetic attitude Abercrombie kids is popular, wholesome and athletic. Rugged and casual with a vintage-inspired style, Abercrombie kids aspires to be like its older sibling, Abercrombie & Fitch. The perfect combination of maturity and mischief, Abercrombie kids is the signature of All-American cool. Hollister is the fantasy of Southern California. It is the feeling of chilling on the beach with your friends. Young, spirited, and with a sense of humor, Hollister never takes itself too seriously. The laidback lifestyle and wholesome image combine to give Hollister an energy that 's effortlessly cool. Hollister brings Southern


References: Abercrombie & Fitch, C. o. (n.d). Abercrombie & Fitch Co. 10K or International Equivalent 2010. DATAMONITOR: Abercrombie & Fitch Co. (2011). Abercrombie & Fitch SWOT Analysis, 1-9. http://smallbusiness.chron.com/reasonable-profit-margin-17989.html LEMOINE, J., & BADOT, O. (2008). GESTION TRIBALE DE LA MARQUE ET DISTRIBUTION SPÉCIALISÉE : le cas Abercrombie & Fitch. (French). Decisions Marketing, (52), 9.
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