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ASA Advertisement Analysis

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ASA Advertisement Analysis
A blind footballer kicking a cat and call centre workers singing with their mouths full are among the stars of the most controversial adverts of the past 50 years.
Abortion clinics, the jaw crusher Pope in a hard hat and a naked Sophie Dahl also feature in the first chart of the most complained about promotions of all time.
The details are revealed today by industry watchdog the Advertising Standards Authority, which has been criticised for its liberal approach and failure to support complaints from the public.
Five of the ten advertisements that appear in the league table were cleared by the ASA despite the avalanche of complaints they generated.
The most controversial commercial of the past 50 years is an advert for abortion charity Marie

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