A Rhetorical Analysis: Terraining Domination Or Terrain Abomination?
Andrew T.
Rhetorical Analysis
October 23, 2013
Terrain Domination or Terrain Abomination? What makes a company want to produce a commercial? Their number one reason is to promote their name and product out into society’s eyes. Whether a company puts an ad in a magazine or a commercial on TV, someone is bound to see it and take interest in the company’s product. According to a study done at Obafemi Awolowo University in Nigeria, the concluded that advertising is, “a promotional strategy designed to encourage purchase, and ideally re-purchase, through brand loyalty” (Suite101.com). Polaris Industries Inc. is one of the top four companies in snowmobile production. They have been making snowmobiles the past 60 years and have been one of the bests for those 60 years. They have been making advertisements of their products for some time now, and their most recent ads are focused around all of their latest snowmobiles.
The Polaris Industries Inc.’s commercials showcase the different products in the …show more content…
commercial uses more than logic and credibility to reach viewers. The company uses images and video to connect viewers on an emotional level with the advertisement. They include short snippets of historical events dealing with Polaris Industries Inc. to try spark up memories. One of the snippets on history states, “Polaris wins the coveted Eagles River World Championship,” which can spark up memories of the past that some viewers might have (Terrain Domination). The commercial as a whole sparks the viewer emotionally since the snowmobile season hasn’t started yet. It gets viewers fired up for winter. The commercial shows riders smiling. Keith Curtis, a professional snowmobile hill climber, smiles and says, “I love racing, I love going fast, and I love winning,” which can be related to Polaris Industries Inc. products (Terrain Domination). Using emotions is a powerful technique to get viewers interested in the product in the
Rhetorical Analysis
October 23, 2013
Terrain Domination or Terrain Abomination? What makes a company want to produce a commercial? Their number one reason is to promote their name and product out into society’s eyes. Whether a company puts an ad in a magazine or a commercial on TV, someone is bound to see it and take interest in the company’s product. According to a study done at Obafemi Awolowo University in Nigeria, the concluded that advertising is, “a promotional strategy designed to encourage purchase, and ideally re-purchase, through brand loyalty” (Suite101.com). Polaris Industries Inc. is one of the top four companies in snowmobile production. They have been making snowmobiles the past 60 years and have been one of the bests for those 60 years. They have been making advertisements of their products for some time now, and their most recent ads are focused around all of their latest snowmobiles.
The Polaris Industries Inc.’s commercials showcase the different products in the …show more content…
commercial uses more than logic and credibility to reach viewers. The company uses images and video to connect viewers on an emotional level with the advertisement. They include short snippets of historical events dealing with Polaris Industries Inc. to try spark up memories. One of the snippets on history states, “Polaris wins the coveted Eagles River World Championship,” which can spark up memories of the past that some viewers might have (Terrain Domination). The commercial as a whole sparks the viewer emotionally since the snowmobile season hasn’t started yet. It gets viewers fired up for winter. The commercial shows riders smiling. Keith Curtis, a professional snowmobile hill climber, smiles and says, “I love racing, I love going fast, and I love winning,” which can be related to Polaris Industries Inc. products (Terrain Domination). Using emotions is a powerful technique to get viewers interested in the product in the