A Rhetorical Analysis Of The Song All American Girl By Carrie Underwood
Promoting a sense of the true American spirit is a popular tactic for many companies to sell products because of the innate and contagious pride in one’s nation. Almay created a commercial featuring Carrie Underwood that appeals to this idea in order to sell makeup. Carrie begins by describing the embodiment of beauty in America, while an impressive scene of a mountain complete with a cascading waterfall fills the background. The song “All American Girl” plays with a video of Carrie performing it passionately while wearing a patriotic shirt. This is a song she wrote herself and it describes the idyllic life of a girl growing up in America. She describes how Americans are big dreamers who are full of pride for the place they call home. The commercial
…show more content…
Carrie Underwood has many famous songs, one of which being "All-american Girl", which is included in this advertisement and phrases can be heard in the background such as “his heart belongs to that sweet, little, beautiful, wonderful, perfect All-American girl”. Hearing these words can create a sentimental feeling for many women as they envision a little girl growing up with a strong bond to her father as she meets the ups and downs of life. As Underwood speaks about the product, she speaks right to the audience in a genuine and passionate manner, which is convincing because it seems as if she really uses the brand herself and is not just relaying her lines. This technique is used because it rids advertisements of the sense that everything is simply an illusion and it instead promotes a sense of realism similar to that mentioned by Jack Solomon in his essay "Masters of Desire: The Culture of American Advertising”. Specifically, he refers to a technique popular in the 80’s where advertisers,“attempt to convince you that what you're seeing is the real thing, that the ad is giving you the straight dope, not advertising hype” (Solomon, 412). The sentimental song lyrics combined with Underwood’s seemingly sincere praise for the brand are able to successfully target consumers who are drawn toward the country music
Carrie Underwood has many famous songs, one of which being "All-american Girl", which is included in this advertisement and phrases can be heard in the background such as “his heart belongs to that sweet, little, beautiful, wonderful, perfect All-American girl”. Hearing these words can create a sentimental feeling for many women as they envision a little girl growing up with a strong bond to her father as she meets the ups and downs of life. As Underwood speaks about the product, she speaks right to the audience in a genuine and passionate manner, which is convincing because it seems as if she really uses the brand herself and is not just relaying her lines. This technique is used because it rids advertisements of the sense that everything is simply an illusion and it instead promotes a sense of realism similar to that mentioned by Jack Solomon in his essay "Masters of Desire: The Culture of American Advertising”. Specifically, he refers to a technique popular in the 80’s where advertisers,“attempt to convince you that what you're seeing is the real thing, that the ad is giving you the straight dope, not advertising hype” (Solomon, 412). The sentimental song lyrics combined with Underwood’s seemingly sincere praise for the brand are able to successfully target consumers who are drawn toward the country music