advertising and its classifications: jib fowles appeals in pandora's jewelry ad.
Misty drake Drake 1
Ms.Engler
Engwr 102
Sept.25, 2013 Advertising and Its Classification "Advertising Fifteen Basic Appeals" by Jib Fowles. Jib talks in his essay about how advertising enticesus us through imagery approaches,The power of imagery in marketing is substantal. We can becalled walking advertisements,from the jewelry we wear to the shoe's on our feet we are promoteing brands and logos everyday. The ad for PANDORA Jewelry found in the December 2011, issue of Real Simple magazine,Pandora has a classy beutiful woman, wearing dark color clothing, looking in her husbends eyes longly. She has her left hand on her chin with a georgus set of rings, and some not as obvious pandora bracelets on her rist. The Pandora ad reads " UNFORGETTABLE MOMENTS" in the bottom righthand corner. This ad successfully illustrates three of Fowles's appeals: the need for prominence, the need for attention, and the need to achieve. The first appeal we see at work in the ad is the need for prominence. Jib Fowles defines this need " To injoy prestige and high social status." discribes it as "unambiguously classy". we see the beutiful woman in the ad she is flawless not one frizzy har out of place her makeup is natural, and every thing is blurry in the background. That illustrates the jewelry is classy enouf to sell it's self. Another way we see the need for prominence is, In the top left hand corner you see the set of rings seperated, it has three Eternity Ring's priced at a woping $135.00 a peace, the heart and peral ring's are $285.00 a peice. wearing such expencive peace's are a way to say I am worth a lot and you should look up to me. The bottom left corner has a picture of an "O" in a box with a crown on top, this is a
Ms.Engler
Engwr 102
Sept.25, 2013 Advertising and Its Classification "Advertising Fifteen Basic Appeals" by Jib Fowles. Jib talks in his essay about how advertising enticesus us through imagery approaches,The power of imagery in marketing is substantal. We can becalled walking advertisements,from the jewelry we wear to the shoe's on our feet we are promoteing brands and logos everyday. The ad for PANDORA Jewelry found in the December 2011, issue of Real Simple magazine,Pandora has a classy beutiful woman, wearing dark color clothing, looking in her husbends eyes longly. She has her left hand on her chin with a georgus set of rings, and some not as obvious pandora bracelets on her rist. The Pandora ad reads " UNFORGETTABLE MOMENTS" in the bottom righthand corner. This ad successfully illustrates three of Fowles's appeals: the need for prominence, the need for attention, and the need to achieve. The first appeal we see at work in the ad is the need for prominence. Jib Fowles defines this need " To injoy prestige and high social status." discribes it as "unambiguously classy". we see the beutiful woman in the ad she is flawless not one frizzy har out of place her makeup is natural, and every thing is blurry in the background. That illustrates the jewelry is classy enouf to sell it's self. Another way we see the need for prominence is, In the top left hand corner you see the set of rings seperated, it has three Eternity Ring's priced at a woping $135.00 a peace, the heart and peral ring's are $285.00 a peice. wearing such expencive peace's are a way to say I am worth a lot and you should look up to me. The bottom left corner has a picture of an "O" in a box with a crown on top, this is a