4ps of Lifebuoy
Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores, protecting against the three root causes of skin health problems – clogged pores, over-drying, and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath, protecting you from odor causing germs and helping you keep your active lifestyle intact. Hand Wash: Lifebuoy Hand Soaps offer hospital-strength germ protection, with a unique formulation that generates a rich lather. Lifebuoy Actifresh Hand Wash-Working in the kitchen, odor from food items tends to persist on your hands even hours after washing. Lifebuoy Actifresh Hand Wash provides proven protection for hands against harmful germs and persistent kitchen odors, keeping them germ-free and fragrant. Men’s Range: Lifebuoy Men's Body Washes are specially formulated to wash away excess oil and sweat, protecting against body odor and other problems caused by germs. Two variants provide the most important benefits to men's skin: Deodorizing - protection from sweat and stickiness, and Hydrating - helping to moisturize skin. Quality Repositioning Campaign: Lifebuoy has been successful in repositioning itself as a quality antibacterial soap having better fragrance. Many companies have tried this when they see market trend shifting but most fail to do so. Lifebuoy though has been successful. Design Lifebuoy soap's classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use The Lifebuoy Brand team have developed a new formulation providing even better germ protection which creates a rich lather on the skin Lifebuoy soap's characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary 'health' fragrance