3m Assignment
University of Western Sydney
International Business- 500004
Individual Research Paper
3M
Prepared for:
TC
Sydney Graduate School of Management
By:
Surbhi Suri: 16453584
Submitted On: 09/11/2010
EXECUTIVE SUMMARY
3M is a multinational company with branches operating all over the globe. 3M is looking to grow in the new markets for its long term strategy, and decided to service China, India, and Singapore.
3M expansion in the international markets and business strategy is build around its core competency of innovation.
3M has adopted product differentiation strategy, and provide value proposition of cost effectiveness to the customers. 3M long term strategy is to realise economies of scale and location economies by moving some of its manufacturing in Singapore.
3M is a decentralised company at the international level, whereas the decisions related to R&D, and finances are made at centralised level. Company has horizontal structure globally, and even at national levels.
Majority of the findings in this paper is based on the research completed on internet. Part of the findings is from talking to the 3M management team at Australia.
Table of Contents
INTRODUCTION 3 3M......................................................................................................................................................................4-5 3M INTERNATIONAL BUSINESS STRATEGY.............................................................................6-9 3M STRUCTURE..................................................................................................................9-10 3M INTERNATIONAL ENTRY STRATEGY..............................................................................10-13 CONCLUSION..........................................................................................................................14
International Business- 500004
Individual Research Paper
3M
Prepared for:
TC
Sydney Graduate School of Management
By:
Surbhi Suri: 16453584
Submitted On: 09/11/2010
EXECUTIVE SUMMARY
3M is a multinational company with branches operating all over the globe. 3M is looking to grow in the new markets for its long term strategy, and decided to service China, India, and Singapore.
3M expansion in the international markets and business strategy is build around its core competency of innovation.
3M has adopted product differentiation strategy, and provide value proposition of cost effectiveness to the customers. 3M long term strategy is to realise economies of scale and location economies by moving some of its manufacturing in Singapore.
3M is a decentralised company at the international level, whereas the decisions related to R&D, and finances are made at centralised level. Company has horizontal structure globally, and even at national levels.
Majority of the findings in this paper is based on the research completed on internet. Part of the findings is from talking to the 3M management team at Australia.
Table of Contents
INTRODUCTION 3 3M......................................................................................................................................................................4-5 3M INTERNATIONAL BUSINESS STRATEGY.............................................................................6-9 3M STRUCTURE..................................................................................................................9-10 3M INTERNATIONAL ENTRY STRATEGY..............................................................................10-13 CONCLUSION..........................................................................................................................14
References: http://solutions.3m.com.au/wps/portal/3M/en_AU/WW2/Country/ http://www.3m.com/ http://www.startribune.com/business/15119766.html http://www.businesswire.com/news/home/20101013006481/en/3M-Completes-Acquisition-Arizant http://multimedia.3m.com/mws/mediawebserver?OOOOOQqV2&BoHTPphtipItPOArqMA&qV1r5OAr5OAOOOOOO-- Dowling, Liesch, Gray, Hill – International Business – Asia-Pacific Ed. Hartel, Charmine E.J and Fujimot, Yuka – Human Resource Management – 2nd Ed. Kreitner/Kinicki – Organizational Behavior – 8th Ed.