Preview

12417 Chitra

Powerful Essays
Open Document
Open Document
7852 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
12417 Chitra
MIP- SUMMER PROJECT REPORT

Understanding people’s perception about IPMPlus and setting up a distribution channel for it in Kolkata

Faculty Guide- Prof. Sankalpa Bhattacharjee Industry Guide- Mr. Anand Hariharan Submitted in partial fulfillment of the Post Graduate Programme in Management at TAPMI, Manipal by Chitra Bengani Name: Chitra Bengani
Roll No: 12417
Batch: 2012-14
Date: 13.07.2013
CERTIFICATE

This is to certify that the project report titled “Understanding people’s perception about IPMPlus and setting up a distribution channel for it in Kolkata” is a bona fide work carried out by Chitra Bengani, Roll No. 12417, under my guidance for partial fulfilment of Post Graduate Diploma in Management.

Signature:

Name of Faculty Guide: Prof. Sankalpa Bhattacharjee

ACKNOWLEDGEMENT

I express my heartfelt gratitude to my industry guide Mr. Anand Hariharan (Vice-President) of Vigyanlabs Innovations Pvt. Ltd. for giving me a chance to undertake this project. I am also grateful to him for his continuous encouragement and guidance, without which this project would have been difficult for me to complete successfully. I thank him for taking out precious time from his busy schedule and sharing his thoughts, experiences and ideas with me throughout the course of the project. I also express my sincere gratitude to my faculty guide Prof. Sankalpa Bhattacharjee, TAPMI for his support and guidance.
I also thank all the associates of Vigyanlabs Innovations Pvt. Ltd., all of whom were kind to entertain my queries and doubts at each and every juncture.

executive summary
Vigyanlabs Innovations Pvt. Ltd. is a company, expert in Intelligent Power Management of IT infrastructure. They have observed the severe wastage of energy that happens in IT infrastructure, and in an attempt to curb this, they have designed the IPMPlus suite of software products to

You May Also Find These Documents Helpful

  • Good Essays

    caonima

    • 2185 Words
    • 10 Pages

    Grewal, Dhruv & Micharl Levy. Marketing. Edition: 4th. Publisher: McGraw Hill Irwin. 2014. [ISBN: 1259123049].…

    • 2185 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    References: Publication title: Journal of Management Research. New Delhi: Aug 2002. Vol. 2, Iss. 2; pg. 63, 10 pgs…

    • 4755 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Appendix 3: Strategic control Tools The Marketing Effectiveness Review aims to determine the effectiveness of the organisation‟s customer philosophy, integrated marketing organisation, adequacy of marketing information, strategic orientation and operational efficiency. The answers to the review are scored and the organisation will be given a rating on its market effectiveness of between poor and superior. The Marketing Audit is an audit conducted on several areas of the organisation. An audit is done on the environment, looking at the macro environment and task environment specifically. The marketing strategy, marketing organisation, marketing systems, marketing systems and marketing functions are also audited. The Marketing Excellence Review allows for the organisation to rate their performance. This rating is done in comparison to high performing competing businesses. Indoni can perform this review using NYDA and Umbatho as high performing businesses to which they can relate their performance. The Ethical and Social Responsibility Review aims to determine whether an organisation is committed to their ethical and social responsibility efforts. Indoni business is based on helping the community and therefore this review is extremely important to undertake regularly in order to determine whether Indoni is actually making the difference they claim to be, and whether their efforts are successful. Performing these four strategic tools will help Indoni determine whether they are meeting their goals and objectives. Any areas of weakness can be easily noted and addressed. This means that precious resources will not…

    • 9121 Words
    • 37 Pages
    Powerful Essays
  • Powerful Essays

    Lidl Retail

    • 10983 Words
    • 44 Pages

    Date: 17-01-13 Universidad Carlos III Master in Marketing Jean-Philippe Charron Casper van Drongelen Kaloyan Andonov Mihaela Filcheva Angel Vargas Mark Bender…

    • 10983 Words
    • 44 Pages
    Powerful Essays
  • Good Essays

    Also, I am thankful to my faculty guide Ms.Seema Sahai of my institute, for her continued guidance and invaluable encouragement.…

    • 9514 Words
    • 39 Pages
    Good Essays
  • Powerful Essays

    Report on Itc

    • 13043 Words
    • 53 Pages

    References: Marketing Management – Philip Kotler CMIE database Prowess Database Websites: http://www.itcportal.com http://www.google.co.in/ http://www.blonnet.com/ http://www.just-food.com/ http://www.thehindubusinessline.com http://www.indiainfoline.com/ http://www.foodindia.org http://www.nseindia.com/ http://www.zoomerang.com/build/survey-modify.zgi# (Uploaded the Questionnaire for online survey)…

    • 13043 Words
    • 53 Pages
    Powerful Essays
  • Good Essays

    This report has been prepared to meet the partial requirement of the Marketing course of Bachelor of Business Administration (BBA) under Kathmandu University.…

    • 7468 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    Tata kisan case study

    • 3804 Words
    • 16 Pages

    Marketing Research: An Applied Orientation, 5/E - Naresh K. Malhotra - Google Books. 2014. Marketing Research: An Applied Orientation, 5/E - Naresh K. Malhotra - Google Books. [ONLINE] Available at:http://books.google.co.in/books?id=TKb8iORscegC&pg=PA803&lpg=PA803&dq=report+on+distribution+channel+of+itc+e-choupal+sagar&source=bl&ots=xTwWIXUgaX&sig=TFzJwSWp6QXBt_D5CyarUJcbQ0E&hl=en&sa=X&ei=u6QuU6mqKaS6iQe7jIHoBg&ved=0CE8Q6AEwBQ#v=onepage&q=report%20on%20distribution%20channel%20of%20itc%20e-choupal%20sagar&f=false. [Accessed 24 March 2014].…

    • 3804 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    India faces a significant challenge of future energy security which is exaggerated by a growing population and a depleting reservoir of natural resources. This combined with the threat of climate change underlines the need for renewable forms of energy like wind and solar.…

    • 2215 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Bpo Dissertation Report

    • 13354 Words
    • 54 Pages

    Synopsis of the thesis to be submitted in fulfillment of the requirement for the Degree of DOCTOR OF PHILOSOPHY in MANAGEMENT By Santoshi Sen Gupta Enrollment No: 064009502 Under the guidance of Dr. Aayushi Gupta…

    • 13354 Words
    • 54 Pages
    Powerful Essays
  • Good Essays

    The primary objective of our research is “To Study Consumer Awareness and Perception towards Packet Chips”. In order to find this, the research objective was further sub-divided in the following secondary objectives:     To study whether the consumers are aware about the packet chips or not. To check the awareness level about the packet chips among the consumers. To find out the factors which the consumers think are important while they are buying snacks. To find out how packet chips are rated on the factors which the consumers think are important while selecting a snack. Firstly, an Exploratory Research was carried out to provide an insight and to understand the problem more precisely. There were two methods used in the Exploratory Research:   In-depth Interviews with the Store keepers in and around Manipal. Focus Group Discussion with the consumers.…

    • 5008 Words
    • 21 Pages
    Good Essays
  • Powerful Essays

    A PROJECT REPORT ON ―ANALYSIS OF FINANCIAL STATEMENT BY USING THE TECHNIQUE OF RATIO ANALYSIS” FOR ULTRA TECH CEMENT LTD AT KOVAYA, AMRELI, GUJARAT SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: FURKAN Y. KAMDAR (Batch 2008-10) Guided By: Prof.R.GANESHAN MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY’S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP PUNE-411001…

    • 15763 Words
    • 64 Pages
    Powerful Essays
  • Good Essays

    Pure It Marketing Strategy

    • 10345 Words
    • 42 Pages

    Public Enterprise), Hyderabad, solemnly declare that the project work titled- ‘A Study on Effectiveness of Kiosk-based sales channel & competitive analysis of “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Hyderabad, in partial fulfillment of the PGDM programme.This programme was undertaken as a part of academic curriculum according to the University rules and norms and by no commercial interest and motives.…

    • 10345 Words
    • 42 Pages
    Good Essays
  • Satisfactory Essays

    Note Paper

    • 350 Words
    • 2 Pages

    | I represented Pakistan at the 2nd Annual Conference of Marketing held in Paris, France…

    • 350 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Research Paper

    • 2538 Words
    • 11 Pages

    Education has ever been considered as one of the strongest foundations for any civilized society. The success of any Nation is largely attributed the way in which education system is built up. There is growing importance the world over these days to incorporate importance of ethical standards in education. Ethical standards in education contain basic principles, procedures and behavior patterns based on commitment to core values that are deeply rooted in education. An ethical education will pave a way to uplift educational standards which in turn will instill right values among students who will certainly create landmark in their career as well as life.…

    • 2538 Words
    • 11 Pages
    Best Essays