Case 1 – Yorktown Technologies Problem Statement In November 2001‚ a startup company‚ Yorktown Technologies‚ was founded by two gentlemen‚ Alan Blake and Richard Crockett‚ with the objective to patent the idea of producing GloFish® genetically modified tropical zebra fish which would fluorescent all the time. Zebra danio fish are native to India. These fish are clear with stripes on them. The objective of these fluorescent fish is to identify water contamination. After further analysis‚ patenting
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Yorktown Technologies was founded in November 2001 by Alan Blake and Richard Crockett. The company was to specialize in the concept of producing ornamental fish that expressed fluorescence throughout their bodies. The genetic modification that was needed to produce these fluorescent fish had previously been developed by Dr. Pruchansky‚ a university geneticist‚ for research purposes. Because of this development‚ Blake and Crockett were not able to patent this idea therefore they changed their business
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Case 2: Yorktown Technologies Group 7 I. Problem definition: Trying to find a marketing and distribution strategy that would help the company reach its revenue goals. II. SWOT Analysis: 1-Strengths: • The company raised additional capital to fund its business operations and had more than three dozen different investors • The firm will be launching the first commercially available biotech animal in the U.S • Yorktown Technologies grabbed the attention of the media and the
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The purpose of this paper is to gather data for this company that wants to know how to find the price‚ revenue‚ and marginal revenue of their shoes through the given equation. After a series of plugging in formulas‚ and solving equations you will find solutions. In order to find out the revenue you have to know the price. So the first step towards finding out the price is to solve the first given equation. After finding the price for their company’s shoes the next step would be to find the company’s
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Case Study: Yorktown Technologies 10/1/2014 Executive Summary The Problem I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically‚ what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies‚ in the beginning‚ had projected sales of $4‚000‚000. Unfortunately‚ with the absence distribution strategies and a marketing strategic plan‚ they only made a profit of $500
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the various regulatory obstacles faced by the CEO and co-founder of Yorktown Technologies‚ Alan Blake‚ when marketing the new GloFish genetically modified tropical zebra fish. GloFish are originally zebra fish that come from India and other surrounding countries and more than 200 million of these ornamental fish are sold in the United States. This case focuses on the struggles face by the founders of Yorktown Technologies‚ Blake and Crockette‚ to find a successful marketing strategy that
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Running Head: YORKTOWN TECHNOLOGIES CASE ANALYSIS Yorktown Technologies Case Analysis Case Recap Founded in 2001‚ Yorktown Technologies‚ Inc. is a company that specializes in the ornamental fish industry. The globalization of the ornamental fish industry happened over a half a century ago. Hundreds of freshwater and saltwater fish can be purchased as pets in virtually any industrialized nation in the world (Broy‚ 2011). Yorktown Technologies commercializes a genetically modified
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Battle of Yorktown During the American Revolution‚ the Americans and French (Franco-American coalition) fought the British at the Battle of Yorktown also known as “The Siege of Yorktown”. The Americans and the French fielded a combined force of roughly 16‚000 soldiers to defeat the British force estimated at 7‚000 soldiers. American General George Washington and French Lieutenant General de Rochambeau led the American and French soldiers. The British commanding officer was Major General Lord Cornwallis
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A case study on Creative Technology Ltd Objective: Remaining competitive in the IT market – Focusing on Audio Technology History: In 1981‚ Creative Technology Limited was incorporate in Singapore by Mr. Sim Wong Hoo who is currently the CEO and Chairman of Creative Technology. Creative Technology Limited had a humble beginning. Creative started off as a computer repair shop in a shopping centre. While running the repair shop‚ Mr. Sim developed an addon memory board for the Apple II computers
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Cadet Flake 11-18-2014 Battle Analysis ROTC Siege of Yorktown The Revolutionary War was a dreadful war leaving almost 70‚000 U.S. and British soldiers dead or wounded. The war lasted eight years with America‚ France‚ Spain‚ and the Dutch on one side and Great Britain on the other. On October 19‚ 1781 the last major land battle took place‚ the Battle of Yorktown. Similar to other battles in the Revolutionary War‚ the Americans were fighting for independence from the British and as threats from
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