Macro environment of apple company. Macro environment is a far environment which comprise of several forces that raise strategic issue to Apple. These forces are social force‚ economic force‚ politic force‚ and technology force which well known as PEST (figure 3). Figure 3 Macro Environment Technology forces The first force that influences computer industry structure is rapid and sustained technical progress. Each year‚ integrated circuits and other electronic components become better
Premium Personal computer Apple Inc. Microsoft Windows
Management Micro Environment Analysis Of A’Safwah Company *Aisha dhyab* 55829 *Halima Ali Al Ghafri* 51976 Introduction Adding to above that A’Safwa has high quality of milk which comes from caws that get better care in health and the way they feed it. They use ISO to chick and measured the quality of milk. Furthermore‚ A’Safwa Product can distribute inside and outside Oman that raise for it several advantages: First‚ it is the first large and knowledge of local market and culture. Second
Premium Minimum wage Unemployment Inflation
1. Macro environment External environment is the uncontrollable factors‚ forces‚ situations‚ and events outside the organization that affect its performance and strategies. As shown in below figure‚ the examples of macro environment of an organisation is include factors such as social cultural‚ political and legal‚ globalisation‚ economy‚ demographical and also technology. Detailed definition of macro environment factors mentioned and the description showed as below. Figure 1: Component of
Premium Nursing Nursing home Globalization
1.1 The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly‚ consumers and customers‚ and other local stakeholders. Micro tends to suggest small‚ but this can be misleading. In this context‚ micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship‚ and the firm may exercise a degree of influence. These are internal factors close to the company
Premium Strategic management Management Marketing
Macro Assignment Table of Contents 1. Introduction………………………………………………...3 2. Summaries……………………………………………….....3 3. Macro environment factors………………………………....4 4. Industry involved……………………………………….......5 5. Impact of the factors………………………………………..5 6. Conclusion………………………………………………….6 1.0 Introduction The purpose of this report is to demonstrate an understanding of the marketing macro environment. The proposed research question was: Identify the macro
Premium Monetary policy Inflation Macroeconomics
how the macro environment impacts upon industries 1. Introduction To answer this question‚ I will use Toyota as an example of an automotible industry within South Africa. An industry can be defined as a group of companies that satisfies a specific customer need. 2. Economic forces Since economic forces can change the health of the economy‚ they also have a direct impact on the broader industrial competitive environment. The four most important of these forces are: • the growth rate
Premium Inflation International trade Economics
The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis‚ a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry. There are many factors in the macro-environment that will affect the decisions of the organisation. Tax changes‚ new laws‚ trade barriers‚ demographic
Premium Economics Climate change PEST analysis
Singapore Macro-environment PESTLE Analysis Political Singapore is relatively unique in terms of its political environment. There are very few opposition parties‚ and the main political group is the People’s Action Party (PAP) that governs Singapore since it achieved its independence in 1965. Singapore‚ under the leadership of the PAP‚ possesses a distinct political culture: authoritarian‚ pragmatic‚ rational and legalistic. Singapore’s power structure is highly centralised‚ regarded
Premium Singapore Housing and Development Board
Most important factors of micro environment of business are as follows: 1. competitors‚ 2. customers‚ 3. suppliers‚ 4. public‚ 5. marketing intermediaries‚ 6. workers and their union! The micro environment of the organisation consists of those elements which are controllable by the management. Normally the micro environment does not affect all the companies in an industry in the same way‚ because the size‚ capacity‚ capability and strategies are different. For example‚ the raw material suppliers
Premium Business Marketing
Zara is a very big clothing chain from Spain. The chain was founded in 1975 by Mr. Ortega‚ and it now has more than 1.000 stores in approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain‚ where they have 364 stores in total. They sell fashion clothes of a fairly good quality to reasonable prices – this also means that they have a broad target group‚ which we believe to be from kids to adults younger than 50‚ both men and women. Over the years Zara has
Premium Marketing Inditex Fast fashion