is an agenda of topics to be covered‚ the interviewers will use their knowledge of the research objectives‚ the information gained from other interviews and the comments of the respondent to select which parts of the dialogue with the respondent to explore further‚ which to ignore‚ and which to return to later in the interview. Not only is the depth interview flexible‚ it is also evolutionary in nature. Focus group Focus groups are depth interviews undertaken with a group of respondents.
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Paper The article “How Ursula Burns Reinvented Xerox” is extremely informative and gave me an outlook on how major businesses operate in society. It was interesting to read about a woman of color who completely gave her life into Xerox the company and made it a success. This article‚ made me more open minded about a lot of things that goes on into businesses I haven’t experience. One perspective‚ which was interesting‚ is how Xerox the company couldn’t do anything about their business failing
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Focus on the Learner Shahid Adam Esat Word count: 1055 Learner Profile Gaby Kabengue is a 20 year old refugee from the Democratic Republic of Congo. He has been living in Johannesburg‚ South Africa for just over two months and attends the English language lessons offered at Language Lab. Gaby has a lively persona and a keen interest in learning the language‚ it is for these reason that I chose him for this assignment. Although Gaby holds no formal higher education qualifications he has had some
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The Xerox Company makes copiers and ink. They help many businesses to be able to function and communicate. Xerox is a family business. The CEO’s brother and husband both work for the company. However the fact that Xerox is a family business has in no way affected the CEO’s ability to make business or personal decisions. The company’s best interest is always her top priority. The ability to keep her personal and business life separate is a unique characteristic that all successful management
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Issues in the Caribbean Focus Groups A focus group is a special kind of interview situation that is largely non-quantitative. In focus groups‚ a researcher gathers together 6 – 12 people in a room or neutral location with a moderator to discuss one or more issues for a set timeframe. The responses during a focus group interview are usually recorded‚ thus prior consent of all of the participants is required. The group should be homogenous enough to avoid conflicts. Focus groups are useful in explanatory
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1 INTRODUCTION Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group. The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world. The research method used was Google scholar for academic journals. The campus library database was also
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Focus on the Learners A. The Intermediate level students have different backgrounds‚ learning experiences‚ and learning styles‚ but they find some common ground in the learning styles preferred‚ the parts of speech to be corrected‚ and the skills to be developed. The class is composed of 11 students who fall within the age range of 17 to 43 years. The group diversity also extends to their nationalities: five Thais‚ two Sri Lankans‚ two Pakistanis‚ one Japanese‚ and one Korean. The students with
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Focus on the Learner Each teacher must deal with a class - a group of individuals with different needs often growing out of their different linguistic and cultural backgrounds. ESL students have widely different needs‚ because of differences in cultural background‚ age‚ and previous education. Even if the students in one class are all from the same language group‚ they inevitably have different learning styles and needs. It means‚ that the teacher needs to be aware of the difficulties involved in
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Motivation Key to Success The Case of Xerox The Case of Xerox Xerox was faced with a crisis in 2000 which could have caused the demise of the company if it were not handled wisely. However‚ due to careful planning‚ decision making and valuable advice from others‚ Xerox was able to endure the difficult time and regain success. Despite the crisis Xerox faced in 2000‚ the company was able to maintain
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Feature article Knowledge management‚ librarians and information managers: fad or future? Brendan Loughridge Introduction This article considers some of the principles and practices commonly associated with ``knowledge management ’ ’ (KM) in so far as they seem to be of potential importance or relevance to library and information professionals. Competing claims and counterclaims about KM as expressed in a selection of recent professional and academic publications are reviewed‚ though a truly
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