What Is a Product Mix? by Rick Suttle‚ Demand Media Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions
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Product Mix of Dabur India Ltd. Submitted To Submitted By Mr. Alok Rai Sanjeev Kumar Patel MFM Ist Semester Type Public (NSE‚ BSE) Industry Health Care‚ Food Founded 1884 Founder(s) Dr. S K Burman Headquarters Dabur Tower‚ Kaushambi‚ Sahibabad‚ Ghaziabad - 201010 (UP)‚ India Area served Worldwide Chairman Dr. Anand Burman CEO Mr. Sunil Duggal Products Dabur Amla‚ Dabur
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Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands‚ which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer‚ second hand of Processor‚ third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive
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Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became the largest food brand in India and has also ventured into markets overseas. Dr Verghese Kurien‚ founder-chairman of the GCMMF for more than 30 years (1973–2006)‚ is credited with the success of Amul. PRODUCT: A Product is anything that can be offered to a market to satisfy a want or need.Products that are marketed includes physical
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Acknowledgment We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We
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Procter & Gamble Scope Case Analysis: Scope‚ a green mint tasting mouthwash‚ was positions as a great tasting mouth refreshing brand that provided bad breath protection. It is the first brand that offers both effective protection against bad breath and a better taste than other mouthwashes. Scope was introduced in 1967 by Procter & gamble‚ which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers;
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This paper will provide a brief history of the two companies‚ as well as a financial analysis and a summary to conclude whether this merger was a success or a failure. Proctor & Gamble is a fortune 500 company. William Procter‚ a candlemaker‚ founded the company and James Gamble a soap maker‚ formed the company known as Procter & Gamble (P & G) in 1837. The two men emigrated from England and Ireland and settled early in Cincinnati. They might never have met had they not married sisters: Olivia and Elisabeth
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SUMMARY Proctor and Gamble (P&G) over its journey of about 175 years has become one of the world’s largest consumer goods Company with sales of nearly $80 billion and a net profit of about $10 billion. P&G has a presence in more than 180 countries with brands that accumulate to in excess of $25 billion. The company has achieved success by creating high quality brand recognized products that are sold on multinational level. It enjoys one of the largest brand names in household products like Pampers
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raged on as Kimberly-Clark (KC) strived to stay ahead of its main competitor‚ Proctor and Gamble (P&G). By the end of 1989‚ KC’s Huggies controlled 32% of the market share—the highest of any single product competing in the diaper market. Now facing significant financial constraints‚ the leader in personal care products endeavored to create product improvements that would hold market share and outperform Proctor and Gamble’s Pampers. External Analysis One political force affecting KC and
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the ‘marketing mix’ of the company (Borden‚ 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner‚ 1981‚ cited in Rafiq and Ahmed‚ 1995). This is an improvement over the original marketing mix of 12 elements (Borden‚ 1965‚ cited in Rafiq and Ahmed‚ 1995). The marketing mix of a company plays a very crucial role in its success. This essay discusses how Nike‚ Inc. has become a successful brand through the proper use of the marketing mix. Nike‚ Inc. Nike
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