Marketing management Case study “Pegasus Airlines” Question no.1 Give examples of needs‚ wants‚ and demands that Pegasus customers demonstrate‚ differentiating these three concepts. What are the implications of each for Pegasus’ practices? Answer no.1 1. Examples of needs can be Pegasus customers need diversification. 2. Examples of wants can be customers want to improve airline industry and reflect their opinions. 3. Examples of demands can be low-cost airline‚ many destinations they want
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Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume‚ low-margin business model‚ which included cutting flight prices dramatically‚ using their fleet at maximum capacity‚ and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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Case 2: Regional Airlines Case 2: Regional Airlines Case Introduction A+ for effort‚ Customer Service Pays for Itself In an extremely regulated and thus relatively uniform industry such as the commercial airline industry‚ the successful airline is the organization which sets itself apart from the competition. Within an industry that requires customer planning to interface with flight schedules and security measures‚ a major operational aspect which can aid an airline in gaining an edge on
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Deccan was the premier airline‚ which offered low tariff to the domestic as well as international destinations and created a new landmark in aviation sector in India. Now ordinary citizens easily access the aviation service from their respective air terminals. In a highly competitive environment the provision of high quality services to passengers is the core competitive advantage for an
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Case Study: Continental Airlines Q.1. What is the business benefit of the Call Miner system? Provide some additional example beyond those discussed in the case? To provide better service and market analysis successfully in an increasingly complex and information-rich society‚ company must need to use technology. There are several business benefit of this technology. Technology such as CallMiner has different kind of benefit in different areas such as sales and marketing‚ customer service etc
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Company Study of Northwest Airlines Business Ethics Ms. Dixon Albert Otos and Jesse Bucholz Introduction Northwest Airlines is one of the pioneers in the airline travel industry and is ranked as the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a practical price. Close competitors force Northwest to introduce their services by increasing efficiency. This paper will try to look at different views
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Executive Summary The North West Company is a leading retailer of food and everyday needs to rural and urban neighborhoods across Canada. They are currently using a “push” strategy‚ which the category manager at North West headquarters in Winnipeg analyzed trends‚ placed orders and allocated products to stores. Inspired by Giant Tiger’s example of a “pull” system in action‚ North West management was considering giving store managers more control over their inventory ordering by moving to a “pull”
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Air Lines‚ Inc #Case 2 General Description Delta was founded by C. E. Woolman‚ an agricultural extension agent. As a top company in the Airline industry Delta Air Lines specialize in domestic and international flights. The general business activity and principal products or commercial enterprise of Delta Air Lines are categorized as being part of the Airline Industry‚ The key to Delta’s success was its focus on human relations and has always differentiated itself from other airlines by its customer
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Southwest Airlines Case Study 1. Southwest Airlines was successful for many reasons‚ including low airfare cost‚ “quick turns” ‚ and “spider web” system. But‚ probably most important was their Corporate Culture of putting their employees first and really taking care of them. Southwest believes by doing this makes their employees happy and in turn‚ they will take care of them….. and ultimately that means repeat business. 2. Southwest’s quick turns allowed for them to have twice the industry
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