Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it‚ its competition‚ and the environment to see how the company stands.
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Grand Strategies Grand strategies are also called strategic thrusts. They provide basic direction for specific strategic actions and functional tactics. Some grand strategies are used together and reinforce each other and some are usually employed singly. Grand Strategy General plan of major action to achieve longterm goals Falls into three general categories 1. Growth 2. Stability A separate grand strategy can be 3. Retrenchment defined for global operations Grand Strategy:
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that occurred with Wells Fargo Financial Services Company. Provides banking‚ investments‚ insurance‚ consumer and commercial finance along with mortgages. The scandal started to get investigated in 2011. The Wells Fargo account fraud scandal is a corruption scandal that was very controversial because there were literally millions of fraudulent bank accounts that were created on behalf of Wells Fargo employees. These accounts were created without the consent of the Wells Fargo customers. This led
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Wells Fargo Corporation Wells Fargo has a strong foundation of corporate culture that is embedded in the vision. It states that its service‚ financial advice‚ and employees are the strengths of the business. It focuses on every aspect of the corporation’s stakeholders: team members‚ customers‚ communities‚ and shareholders. It focuses on how employees are able to adhere to the highest standard of efficient and ethical business practices. What Wells Fargo lack is the future vision of the company’s
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Wells Fargo is a diversified community based financial services company with about $1.9 trillion in assets‚ Wells Fargo was founded in 1852 by Henry Wells and William Fargo‚ it was a company based on the buying of gold and selling paper bank drafts as good and gold and also the express delivery of gold and anything that has value. Wells Fargo has earned its reputation of trust by delivering rapidly and responsibly with people’s money. Wells Fargo has been known to deliver business by the fastest
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Currency risk: Finance committee should assess interest rate risk‚ market risk‚ and currency risk by using hedge derivatives. Wells Fargo recorded derivatives on balance sheet at fair value‚ and volume measured in terms of notional amount. Wells Fargo enters into cross-currency swaps‚ cross-currency interest rate swaps and forward contracts to hedge Wells Fargo’s foreign currency risk and interest rate risk associated with the insurance of non-U.S. dollar denominated long-term debt. Likelihood of
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April 24‚ 2007 Wells Fargo & Co. is a diversified financial services company in the United States with consumer finance subsidiaries doing business in Canada and Puerto Rico. Headquartered in San Francisco‚ California‚ Wells Fargo is a result of a merger between California-based Wells Fargo & Co. and Minneapolis-based Norwest Corporation in 1998. The new company chose to keep the name Wells Fargo‚ to capitalize on the 150 year history of the nationally recognized Wells Fargo name and its trademark
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Wells Fargo OFS Case Write-Up Shi Xu (Nick) * Wells Fargo Online Financial Services Overview: * Wells Fargo Online Financial Services provide financial services to its customers via World Wide Web. * Value Chain: Capital suppliers | Products/Services | Distribution | End users | Technological Development | Human Resources | Infrastructure | Risk Management Guidelines | * Porter’s Five Forces: * SupplierOverall: Low
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Social Responsibility CSR can be defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workplace as well as the community and society at large. Examples of CSR include environmental practices‚ philanthropy work‚ and ethical labor practices. Wells Fargo has identified nineteen key goals‚ some of which include environmental finance‚ community development‚ foreclosure prevention‚ supplier diversity‚ and community service. The
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With pressure to speak up coming from many different places‚ Wells Fargo CEO John Stumpf finally gave his thoughts on why illegal practices were happening within his company. His response? It was the employees’ fault. He reiterated that efforts had been made to stop the behavior‚ and that there were no incentives to do bad things. However‚ the bank ended up removing branch-level sales goals that encouraged employees to cross-sell products to consumers. This practice was the reason for the controversy
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