Volkswagen do Brasil Presented To : Dr . Khaled Hegazy Presented By: Mona Abdallah Student ID : 131239 Agenda • Company background • Country • Volkswagen do Brasil • Challenges Thomas Schmall faceed upon becoming CEO of Volkswagen do Brasil (VWB) • VWB’s new strategy • Role of strategy map and Balanced Scorecard in the new strategy. • Strengths and weaknesses of the scorecard • Using the scorecard to deal with the challenges faced by the company in January 2009 Volkswagen background 370 000
Premium Volkswagen Group Volkswagen Balanced scorecard
Volkswagen advertising From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search In 1949‚ William Bernbach‚ along with colleagues‚ Ned Doyle and Maxwell Dane‚ formed Doyle Dane Bernbach (DDB)‚ the Manhattan advertising agency that would create the revolutionary Volkswagen ad campaigns of the 1950s and 1960s. Bernbach’s artistic approach to print advertising was innovative‚ and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing
Premium Volkswagen Advertising
Marco Polo was no doubt one of the most influential explorers in the world. His tales of the East opened the minds of the Europeans‚ and his tales were a catalyst for the Age of Exploration in Europe. His influence on geographical exploration was so pivotal that many years later Christopher Columbus used Marco Polo’s book on his voyage to the New World. Marco Polo’s book‚ The Travels of Marco Polo‚ was widely published and thousands of copies were printed in different languages. However‚ many skeptics
Premium China Marco Polo Kublai Khan
Water polo is a team water sport. It is the oldest continuous Olympic team sport. The playing team consists of six field players and one goalkeeper with a maximum of six substitutes. The winner of the game is the team that scores more goals. Gameplay involves swimming‚ players passing the ball while being defended by opponents‚ and scoring by throwing into a net defended by a goalie. Water polo‚ therefore‚ has strong similarities to the land-based game of team handball. The frequency of ’man-up’
Premium
COMPANY BACKGROUND Volkswagen of America is the U.S. subsidiary of the Volkswagen automobile company in Germany. Formed in April 1955 in Englewood Cliffs‚ New Jersey to standardize dealership service in the United States‚ it grew to 909 Volkswagen dealers in the United States by 1965 under the leadership of Dr. Carl Hahn. Under him and his successor as president of Volkswagen of America‚ J. Stuart Perkins‚ VW’s U.S. sales grew to 569‚696 cars in 1970‚ an all-time peak‚ when Volkswagen captured 7 percent
Premium Volkswagen Volkswagen Group Porsche
VOLKSWAGEN INDIA INTRODUCTION Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe Founded in 1937 in Germany VW Group is the umbrella corporation for Audi‚ Bugatti‚ Bentley‚ Lamborghini‚ Porsche‚ SEAT‚ Skoda and Volkswagen The Volkswagen Group sells its vehicles in 153 countries INTRODUCTION India is the world’s second fastest growing car market Only a growing market VW Launched in India in 2007 VW India has currently
Premium Volkswagen Volkswagen Group Audi
PS3260 Term Paper #2 Pang Hsieh Loong‚ Marcus U090727R Volkswagen: Das Auto and its political impact. One can be forgiven for overlooking the categories of cars when asked about politics in one’s country – they seemed too commonplace and mundane to be considered anything political. In the mainstream thought‚ cars are a means of transportation‚ to travel from one point to another. Some conservationists may argue on the environmental agenda‚ while others may think of cars as one of the main industries
Premium Volkswagen Adolf Hitler Automobile
May the Force Be With Volkswagen An Analysis of Volkswagen’s Super Bowl XLV Commercial May the Force Be With Volkswagen An Analysis of Volkswagen’s Super Bowl XLV Commercial In 1977‚ a film was unleashed onto movie goers unlike any other. George Lucas created the ultimate science fiction movie that is still adored by millions of fans; young and old‚ proud nerds and closet nerds‚ male and female. Star Wars’ legacy is being passed down through generations‚ from those born at the time of
Premium Darth Vader Super Bowl Volkswagen
Topic 2: In the Prologue to The Travel of Marco Polo the author claims that his book is "an accurate record"�‚ free from any sort of fabrication"�. Is this Statement true? How reliable and useful is this book as a source of historical information (Support your answer with evidence from the primary sources)? Marco Polo has discovered much of central Asia. Over the years many manuscripts‚ evolve around the controversial issue‚ on whether Marco Polo did go to China. How accurate his account and reliability
Free Mongol Empire Genghis Khan Kublai Khan
For all the talk about companies coming to an emerging market like India and setting up shop‚ no one has been more passive aggressive then the Volkswagen Group. VW is most famously known for its Beetle – one of the best selling cars of all time at over 21 million units. In a bid to move beyond the Beetle‚ VW in the 90′s started to acquire many brands and their complete portfolio is quite impressive: Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ SEAT‚ Skoda and VW. The VW Group also owns 49.9% of Porsche and
Premium Volkswagen Audi Porsche