the firm is how to effectively communicate a Voluntary Severance and Early Retirement Program for senior managers approaching 60 years old without having a negative impact on the employees. As we can see in the case study‚ Linda Bosworth (CEO of Westwood Publishing avoided making these types of deals while the other companies already underwent merger and acquisition deals. Obviously‚ there are no other ways but to lay off some of Westwood’s senior managers. But‚ if Bosworth had received and studied
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UCLA Distance From My House UCLA is about 2‚119 miles away from my house. Which is about a 33 hour car ride. If you took a plane to UCLA then it would take about 5 hours and 50 minutes. Depending on the flight you get ‚ the gas for the car ride would be just as much as the plane so why not just fly. 5 Attractions One attraction is the Hollywood Wax Museum. The Hollywood Wax Museum is 6 miles away from UCLA. the Hollywood wax museum contains wax replaces of all of your favorite movie
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Jennifer Nguyen Buad 301-14 2/10/2011 Case 7.1 Westwood Publishing Prewrite: • Westwood Publishing is a magazine publishing company. • Dan Cassidy is director of employee relations for Westwood Publishing. • Catherine Callahan is the vice president of human resources. • Catherine Callahan proposed that with the layoffs‚ offer a voluntary severance package or early retirement package. • Westwood Publishing had never laid off anyone in the 13 years of
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Internal Communication “Westwood Publishing” The people in the case: - Linda Bosworth: CEO of Westwood Publishing - Catherine Callahan: Vice President of Human Resources - Eric Ridgway: Vice President of Corporate Communication - Dan Cassidy: Director of employee relations - Craig Stevens: Outside Public relations consultant Westwood Publishing MBA 9 Westwood in the1990’s - Westwood is one the most important publishing firm in the USA. - It was started by Linda Bosworth in the middle
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Alexander McQueen‚ Paul Smith and Vivienne Westwood are three famous British fashion designers in international‚ they delivered influence to fashion trends. In 1992 he earned his master’s degree in fashion design from St. Martin’s Royal College of Art. The entire degree show was bought as a high price by an influential stylist Isabella Blow. In 1996‚ Alexander McQueen nicknamed "the hooligan of English fashion"‚ was named head designer at the Paris couture house of Givenchy.(3-1) McQueen designed
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1. What is surrealism? “Surrealism is destructive‚ but it destroys only what it considers to be shackles limiting our vision.” Young’s Night Thoughts are surrealist from cover to cover. Unfortunately‚ it is a priest who speaks; a bad priest‚ to be sure‚ yet a priest. Heraclitus is surrealist in dialectic. Lully is surrealist in definition. Flamel is surrealist in the night of gold. Swift is surrealist in malice. Sade is surrealist in sadism. Carrier is surrealist in drowning. Monk Lewis
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This essay is going to look at the term Bricolage and how it links to postmodernism and the term Retro. ‘Non-moderns use bricolage to fashion new tools from available objects...Consumers fashion new identities from the resources available to them’ (Ratneshwar‚ 2000:132). Fashion designers find their inspiration from the past and combine styles to create new designs that are seen as different and inventive. However‚ many people argue that so many designers use materials‚ looks and styles from the
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Gabrielle ‘Coco’ Chanel Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur‚ Southern France. She began by designing hats‚ first in Paris in 1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of
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About Arby’s Restaurant Group‚ Inc. Since its founding in 1964‚ Arby’s Restaurant Group‚ Inc. has been a leading international quick-service restaurant company with more than 3‚400 restaurants worldwide. Their founders‚ Leroy and Forrest Raffel wanted to market on a fast food franchise that served other than hamburgers. The first Arby’s opened on July 23‚ 1964 in Boardman‚ Ohio serving freshly sliced beef sandwiches. Arby’s creation of the freshly sliced roast beef sandwiches continues to inspire
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Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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