"Virgin atlantic and internationalisation" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Virgin Atlantic

    • 1234 Words
    • 5 Pages

    Introduction The company I’m going to investigate is Virgin Atlantic. Virgin Atlantic is a British airline‚ which was founded almost 25 years ago; it is a leading player of Sir Richard Branson ’s Virgin Group‚ who own 51% of it and Singapore Airlines owns 49%. Its headquarters are located in Crawley‚ West Sussex‚ England‚ near London Gatwick Airport‚ they also have Technical Engineering Centers and other buildings and offices for cargo and Logistics in Manchester and Norfolk. It operates between

    Premium British Airways Virgin Atlantic Airways Virgin Group

    • 1234 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Virgin Atlantic

    • 2789 Words
    • 12 Pages

    sharing agreement between Air India and Virgin Atlantic Airlines for the DEL- LON sector. During the last nine months there has been fare wars‚ value added services‚ alliances etc. Suddenly there seems some action in the Aviation Industry‚ where Virgin has acted as a lubricator. There are many other airlines‚ in bid of competition increasing their capacities or increase their flights for the same route. Introduction In the early 80s‚ when Virgin Atlantic was created‚ by Richard Branson was a

    Premium British Airways Virgin Atlantic Airways London Heathrow Airport

    • 2789 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Virgin Atlantic

    • 1985 Words
    • 8 Pages

    Introduction Virgin Atlantic Airways (VAA) was set up in 1984 to provide a competitive alternative for business and leisure passengers on long-haul routes between the UK and major destinations. It was founded by Virgin group management and in few decades time it became prominent figure in UK airline business. It has grown steadily over past 25 years and now serves 30 destinations in US‚ Africa‚ Asia from Heathrow‚ Gatwick‚ Manchester and Glasgow (Palmer‚ 2012). Currently Virgin Atlantic is managed

    Premium Strategic management Management Business

    • 1985 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Virgin Atlantic

    • 12082 Words
    • 49 Pages

    with more fuel efficient options. Actions like this are vital in helping us make progress towards our environmental targets‚ and signal our commitment to our passengers and staff to be a world leader in sustainable aviation.” Julie Southern‚ Virgin Atlantic CCO Sustainability Report | 1 Big picture Aviation is a truly global business‚ where airlines from around the world operate and compete on the same routes. We believe that to ensure a sustainable future for aviation‚ the industry needs

    Premium Emissions trading Sustainability Carbon dioxide

    • 12082 Words
    • 49 Pages
    Powerful Essays
  • Satisfactory Essays

    Virgin Atlantic

    • 353 Words
    • 2 Pages

    Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial

    Premium Virgin Atlantic Airways Richard Branson Virgin Group

    • 353 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Virgin Atlantic

    • 2159 Words
    • 9 Pages

    Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter

    Premium Price Costs Pricing

    • 2159 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Introduction The Virgin Group is one of the UK’s largest private companies. Virgin’s highest-profile business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore

    Premium Virgin Atlantic Airways Singapore Airlines Airline

    • 1001 Words
    • 5 Pages
    Better Essays
  • Best Essays

    fully understand and impossible for them to fully control’ (The Times‚ n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd‚ 2011). By looking at the PEST forces of Virgin’s external environment‚ the aim is to see how these influence the airline and how Virgin can use this information to their advantage. Two main political factors in Virgin’s

    Premium British Airways Airline Air New Zealand

    • 2143 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality

    Premium London Gatwick Airport Low-cost carrier Organization

    • 484 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Virgin Atlantic Essay

    • 541 Words
    • 3 Pages

    With regard to the place‚ the Virgin Atlantic has the bases in Gatwick‚ Heathrow and Manchester Airports. The company distributes its products online‚ through its owned website and those of tour operators and travel agents. Tickets can be also booked via phone. The Virgin Atlantic sells tickets across the following regions: U.S.A.‚ Middle East‚ Caribbean and Canada. There are different types of promotions they use: posters‚ websites‚ social media‚ youtube‚ TV adverts‚ newspapers‚ travel agents

    Premium Facebook Social network service Social media

    • 541 Words
    • 3 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50