"Victorias secret pink keeping brand hip" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers‚ we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance‚ advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the visual image of lingerie that immediately comes to mind. They do this by using famous super models to market

    Premium Fashion Target audience Marketing

    • 1365 Words
    • 6 Pages
    Better Essays
  • Good Essays

    VICTORIA’S SECRET PINK: KEEPING THE BRAND HIP When most people think of Victoria’s Secret‚ they think of lingerie. Indeed‚ the Limited Brands division has done a very good job of developing this association by placing images of super-models donning its signature bras‚ panties‚ and “sleepwear” in everything from standard broadcast and print advertising to the controversial prime-time television fashion shows that the company airs each year. Such promotional tactics have paid off for Victoria’s

    Premium Target market Lingerie Pink

    • 1902 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Company Case Victoria’s Secret Pink: Keeping the brand Hot I) Analyze the buyer decision process of a typical Pink customer The buyer decision process of a typical Pink customer can be split into five different stages‚ which can be found in the text studied. The first stage is for the buyer or to recognize the need for the product for instance in this case « lingerie ». Teens and tweens are the main targets for Pink’s products ; they are in a hurry to change over to maturity in terms of what

    Premium Lingerie Marketing Limited Brands

    • 1338 Words
    • 6 Pages
    Good Essays
  • Good Essays

    1. Analyze the buyer decision process of a typical Pink customer. A typical Pink customer goes through several stages. It starts with the customer’s recognition that she needs a specific product‚ whether it is lingerie or even sweatpants or a t-shirt. The next stage will be the information search among several places that offer fashionable and cool products in order to find out which is the right place to buy. Pink will be easily spotted by possible customers because

    Premium Adolescence Lingerie Customer

    • 764 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Victoria Secret: The Pink Line BUS 330 17 January 2011 1. According to Victoria Secret’s marketing department‚ their sub store‚ The Victoria Secret PINK Line‚ is for the casual college student and is used ideally as sleepwear. The clothes are very comfortable and relaxed. A non fashionable teen to young adult is Victoria Secret’s supposed target market. However‚ with tweens and teens becoming more mature at a younger age‚ they too are finding the brand to be a suitable replacement for kiddy

    Premium Lingerie Young adult Fashion

    • 1479 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to acquire a new segment of customers through the introduction of its brand Pink. Pink is a line of “loungewear” (sweatpants‚ T-shirts‚ pajamas‚ bras and panties‚ pillows and bedding) targeted toward 18-30 year old females. The garments feature comfortable cuts and mostly cotton fabrics in bright colors. New garments are introduced every three or four weeks. The image

    Premium Marketing Fashion Decision making

    • 1306 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Nicholas Pope Dr. Chatterjee Pink Case Study Questions May 17th‚ 2011 1. Analyze the buyer decision process of a typical Pink. * Consumers‚ not only Pink consumers‚ have a buyer decision process. This decision process includes need recognition‚ information search‚ evaluating alternatives‚ purchase decision‚ and post-purchase decision. In Pink buyer’s case‚ I believe many of them find the “need” to buy because they want to keep up with the newest trends and be fashionable. They are not

    Premium Marketing Consumer Business

    • 789 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Victoria’s Secret Pink: Keeping the Brand Hot 1. Analyze the buyer decision process of a typical Pink customer. Tween and Teen girls are the major target customers for Pink. Victoria’s Secret needed to expand sales. Introducing the Pink brand was a great way to target new customers for growth. Younger girls aspire to be like older girls and are becoming more mature at a younger age. They want to wear clothes that fashionable‚ trendy‚ and hip so they are drawn in to the Pink brand because it is

    Premium Adolescence Childhood Lingerie

    • 621 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Victoria Secret

    • 410 Words
    • 2 Pages

    Victoria’s Secret is all about keeping the brand hip. Victoria Secret does offer lingerie‚ but also has a lot of signature clothes‚ such lounge pants‚ t shirts‚ hoodies‚ and sleepwear that targets young shoppers. Pink is a big brand in the market‚ it’s very fashionable and satisfying to customers. A typical Pink customer is young and fashionable‚ and they make their buying choices from their personal influences. Pink offers sexy‚ comfortable‚ playful‚ lounge wear for usually anyone eighteen and

    Premium Choice Decision making software Lingerie

    • 410 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Victoria Secret

    • 2213 Words
    • 9 Pages

    Victoria’s Secret Pink: Keeping the Brand Hip When most people think of Victoria’s Secret‚ they think of lingerie. Indeed‚ the Limited Brands division has done a very good job of developing this association by placing images of supermodels donning its signature bras‚ panties‚ and “sleepwear” in everything from standard broadcast and print advertising to the controversial prime-time television fashion shows that the company airs each year. Such promotional tactics have paid off for Victoria’s Secret‚ a subsidiary

    Premium Lingerie Target market Pink

    • 2213 Words
    • 9 Pages
    Better Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50