Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Mattel has had much success with it popular Barbie dolls for over fifty years. However it seems every product has a life cycle and in recent years Barbie has begun to decline in popularity due to recent technological trends and stiff competition. Today young girls have become more interested in mp3 players and ipods rather than playing with dolls. At home and
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Barbie - ICON Barbie was first manufactured by Mattel in 1959‚ in an industry in which most products quickly come and go but Barbie’s longevity was unique. The “magical power” that this doll has is that she was made for kids and gave a balance between real‚ education‚ appearance‚ evolution and imagination. Barbie becomes a visual symbol for consumption of material goods‚ attention to physical appearance‚ voyeuristic sexuality‚ and a lifestyle focused on personal pleasure. The debates
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It amuses me how girls feel flattered when someone calls them a Barbie doll. I was “stalking” someone on Facebook and came across her wedding album; her friend had commented “Mashallah‚ you look beautiful‚ like a Barbie doll”. She had replied “thank you dear”. Let’s get into the logic of this comment. A standard Barbie doll is 11.5 inches tall‚ giving a height of 5 feet 9 inches in human terms. Barbie’s vital statistics as a human would be visibly distorted. She would look deformed and her chest
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Barbie you’re beautiful. You make me feel‚ my Barbie doll is really real. Barbie is small and so petite. Her clothes and figure look so neat.… Someday I’m gonna be exactly like you‚ till then I know just what I’ll do. Barbie. Beautiful Barbie. I’ll make believe that I‚ am you. (Barbie Collector‚ 2007) That‚ was Mattel’s first ever jingle for the iconic Barbie doll that would soon sweep over a nation winning the hearts of young girls across America. It aired in 1959‚ 43 years ago and today
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I think right strategy‚ because mainstream markets became mature and competitive became hard so emerging markets relatively untouched and sizable for growing market share. 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Barbie has been successfully adopted to cultural differences in U.S. but international challenge will be more formidable‚ and John Amerman former CEO of Mattel‚ noted “There are twice as many children in Europe as in the U.S… three times
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The birth of Venus is displayed at the Uffizi Gallery in Florence‚ Italy. But originally Botticelli was commissioned to paint the work by the Medici family of Florence‚ specifically Lorenzo di Pierfrancesco de’ Medici under the influence of his cousin Lorenzo de’ Medici‚ close friend to Botticelli. The painting depicts the goddess Venus‚ having emerged from the sea standing on a seashell‚ arriving at the seashore. On Venus’ right is Zephyrus‚ God of Winds‚ he carries with him the gentle breeze Aura
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MINH TRAN – DMA # 1 Barbie-Q By Sandra Cisneros Cisneros opens her tale with a possessive pronoun: “yours”‚ which confounds readers and draw their immediate attention. Without delay‚ they are then brought into the world of Barbie Dolls: “yours is the one with mean eyes and a ponytail” and “mine is the one with bubble hair”. Here‚ we are overwhelmed with details of the dolls’ costumes - “Red Flair”‚ “sophisticated A-line coatdress with a Jackie Kennedy pillbox hat”‚ “white gloves”‚ etc. - listed
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What is the true inspiration behind “Barbie Doll”? The moment a reader puts down the intriguing poem “Barbie Doll” they are immediately fascinated by the thought that society can be so shallow. The question that rang in my mind however a rather simple question to ask but the answer was is far more complicated; what could have been the motivation behind Percy’s famous poem? For instance one must take into account the time period in which the author was writing; the early 1970s or as many refer
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The opening of Lucretius’ De Rerum Natura immediately immerses the reader into a fantastical world ruled by Venus. Creation and generation‚ nature and nurture‚ all lie within her realm. While perhaps foreign to modern audiences‚ such a world would have been familiar to Lucretius’ original Roman audience. In the next few lines‚ however‚ this familiar world experiences upheaval. Venus is usurped as Man becomes the protagonist. More specifically‚ Epicurus emerges as the champion of humanity. As the
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Mars AND Venus IN THE Bedroom A GUIDE TO LASTING ROMANCE AND PASSION JOHN GRAY‚ Ph.D. THIS BOOK IS DEDICATED TO MY WIFE‚ BONNIE‚ whose openness‚ creativity‚ and love continue to inspire my writings and deepen my understanding of relationships. CONTENTS ACKNOWLEDGEMENTS v INTRODUCTION 1 1 Advanced Bedroom Skills for Great Sex 11 2 Sex and Passion 23 3 How to Drive a Woman Wild with Pleasure 35 4 Sexual Confidence 45 5 Women are
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