Stages of customer loyalty Case: Jerry Singleton founded Montana Mountain Biking (MMB) 16 years ago. MMB offers one-week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountainbiking expedition; about 80 percent of the riders on any given expedition are repeat customers. Jerry is happy with this high repeat percentage‚ but he is worried
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Gander Mountain’s Website Introduction Gander Mountain has a tremendous website. Not only is it easy to navigate from page to page‚ but it also catches the viewers eye. Many of the pages on their website will have suggestions‚ consumer reviews‚ and knowledge about the specific product. They also list alternative products that would also fill the consumer’s needs. They have an interesting way the company utilizes e-business‚ has a specific target market for a variety of products‚ as well as
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Annie Proulx’s Brokeback Mountain is a tragic story of forbidden love. It chronicles the romance between Ennis Del Mar and Jack Twist‚ two cowboys who fall head over heels for each other in the spring of 1963. Their relationship endures for twenty years‚ never fully resolved‚ never fully let go of‚ and always surrounded by fear‚ confusion‚ and above all‚ by love. Brokeback Mountain depicted a story that was both accurate in its portrayal of queerness in the setting of its story‚ and in making it
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Brokeback Mountain is a western genre story and film that expresses a relationship between two male characters. Within this short story the reader sees the development of this relationship‚ while the movie is able to express emotions through expressions. The short story differs from the film in many ways‚ especially through emotions and relationships. There are significant changes between the short story and the movie that are shown through emotion and relationships that refer back to the idea of
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opinions and views on different ideologies or concepts about life and our surroundings. In the case of bisexuality‚ our cultures dictate whether or not we will accept it freely or with a little opposition. This is most evident in the movie Brokeback Mountain which stirred the movie industry because of its new take on how love can be depicted. But the relationship that the two main characters couldn’t just be limited to the relationship per se because I believe there is more to their union. The movie
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Case Analysis of Mountain Dew: Selecting New Creative Submitted by: of BSBA-MM3 TIME CONTEXT: 2000 VIEW POINT: Scott Moffitt (Marketing Director‚ Mountain Dew) FACTS: PepsiCo‚ Inc. is among the most successful consumer products companies in the world‚ with 1999 revenues of over $20 billion and 116‚000 employees. “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests
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Mountain Dew Case Study SUMMARY Mountain Dew is a carbonated soft drink (CSD) brand produced and owned by PepsiCo. The drink is yellowgreen‚ citrus-flavored‚ and high caffeinated. The product sells to male teens and young adults who embrace excitement‚ adventure and fun. The positioning is that it is the great tasting carbonated soft drink that exhilarates like no other because it’s energizing‚ thirst- quenching‚ and has a one-of-a-kind citrus flavor. Some of Mountain Dew’s competitors include
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Audience 12 References 13 Problem How can Intrawest increase the number of rider days at Whistler Bike Park by 20‚000 for the 2008 season? Facts • Bike parks opens May 19 to October 10‚ extended hours in the regular season‚ starting in June • Mountain bike admission (includes helmet): adult: $69/ ½ day‚ $99 full day; Youth: $50 / ½ day‚ $65 / full day • Day lift tickets: early season: adult: $40‚ youth: 35; regular season: adult: $47‚ youth: $41 • Safety equipment rental (arm & leg
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The mountain gorilla was first discovered roaming the Virunga Volcanoes in Rwanda (von Beringe‚ 2002‚ p.9). German Captain Robert von Beringe and his African soldiers stumbled upon two mountain gorillas around the volcanic region on October 17‚ 1902 (von Beringe‚ 2002‚ p.9). Von Beringe captured and killed one of them and sent the body to the Zoological Museum in Berlin‚ Germany. Professor Paul Matschie‚ who worked with the museum‚ identified the gorilla as a new class and named it after its founder:
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Answer 1 The previous campaign had pulled the Mountain Dew brand into more contemporary terrain‚ but it was not getting them into the so called urbane terrain. By 1998‚ PepsiCo managers were concerned that the advertising campaign was becoming too predictable. In particular‚ they were concerned that the use of campaign of sports was becoming less impactful due to the long time from which it was going on. Many other brands‚ Bagel Bites‚ AT&T‚ and Gillette Extreme Deodorant were now becoming major
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