A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to
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TABLE OF CONTENTS 1.0 INTRODUCTION Among the factors of production‚ the human resource element of any organization is most strategic and paramount. Performance appraisal therefore‚ is an important means by which organizations improve their chances of attaining their key operational goals. Employees‚ who know what and how much is expected of them‚ are likely to be more effective than those who are unclear about their role. It is in the light of this that organizations these days are becoming
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RESEARCH Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts‚ methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes. This definition of research is consistent with a broad notion of research and experimental development (R&D) as comprising of creative work undertaken on a systematic basis in order to
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The malevolent utilization of unrestricted submarine warfare by the German navy was unequivocally a breach of the rules of war. In early 1915‚ Germany controversially declared the waters surrounding Britain a war zone and threatened to sink all merchant ships approaching Britain even those from neutral countries. It was irrational to believe neutral countries would halt trade with Britain as that would result in huge economic losses. Several merchant ships including the British ship Lusitania were
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be considered while interpreting or predicting an outcome of a statistical analysis is a well balanced and well selected population. Sample is to be selected considering different aspects of the problem so that the result will not be biased. This demands the proper understanding of the statistical tools and how to select the sample population. Moreover‚ the sample size should be sufficiently large enough to get into more finite conclusions. Ercan‚ I. (2007). Misusage of statistics http://www.bioline
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of 18-35 • Perception of Huella brand and its Hong Kong website Research Design The research will be conducted with the help of survey through the feedback of questionnaires from a sample of 300 people (including both male and female) belonging to the age group of 18 to 35 and will be conducted online. The sample will focus students‚ business executives and leisure travellers. The respondents used to fill the questionnaire will be based on Random Sampling. DATA ANALYSIS The answers of the questions
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Random sample It is often not necessary to survey the entire population. Instead‚ you can select a random sample of people/or firms from the population and survey just them. You can then draw conclusions about how the entire population would respond based on the responses from this randomly selected group of people. This is exactly what political pollsters do - they ask a group of people a list of questions and based on their results‚ they draw conclusions about the population as a whole with
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Non-Probability Sampling: When the units of a sample are chosen so that each unit in the population does not have a calculable non-zero probability of being selected in the sample‚ this is called Non-Probability Sampling. Also‚ Non-probability sampling is a sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected. In contrast with probability sampling‚ non-probability sample is not a product of a randomized selection
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CHAPTER 1: INTRODUCTION AND DATA COLLECTION 1. The process of using sample statistics to draw conclusions about true population parameters is called a) statistical inference. b) the scientific method. c) sampling. d) descriptive statistics. ANSWER: a TYPE: MC DIFFICULTY: Easy KEYWORDS: inferential statistics 2. Those methods involving the collection‚ presentation‚ and characterization of a set of data in order to properly describe the various features of that set of data are called a) statistical
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population of interest so that by studying the sample we may fairly generalize our results back to the population from which they were chosen. Let’s begin by covering some of the key terms in sampling like "population" and "sampling frame." Basic Concepts Of Sampling With a single grain of rice‚ an Asian housewife tests if all the rice in the pot has boiled; from a cup of tea‚ a tea-taster determines the quality of the brand of tea; and a sample of moon rocks provides scientists with information
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