MEIHO UNIVERSITY CASE STUDY FOR FINANCIAL MANAGEMENT CASE 4: The Battle for Value‚ 2004: FedEx Corp. vs. United Parcel Service‚ Inc. VALUE CREATION AND ECONOMIC PROFIT Lecture: 鍾 紹 熙 老 師 Group 3: F49802134 胡 秋 草 F49802153 高 玉 享 箮 Presentation date: 16th Apr 2012 I. OUTLOOK OF CASE 4 Case 4 mentions about the competition between two leading companies in package- delivery market. FedEx which is the largest foreign presence in China‚ with 11 weekly flights‚ serving
Premium United Parcel Service Stock
and services that companies provide. However‚ as technology and internet developed‚ the level of the customer information increased. Also‚ consumers want to satisfy not only their needs‚ but wants. Therefore‚ in the past‚ companies advertised themselves to unknown many people. However‚ nowadays‚ companies segment customers and target on specific segmentation which they want to attract. For this‚ companies started to sensitively analysed customers response‚ and maintain long-term relationship with
Premium Customer relationship management
THESIS Customer Relationship Management Jens Berfenfeldt Luleå University of Technology MSc Programmes in Engineering Industrial Business Administration Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:111 CIV - ISSN: 1402-1617 - ISRN: LTU-EX--10/111--SE "If growth is what you ’re after‚ you won ’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell
Premium Customer relationship management
Customer Relationship Management Report Ritz Carlton Table of Contents Title Page Introduction ----------------------------------------------------------------------------- 3 Literature Review----------------------------------------------------------------------- 3 Methodology------------------------------------------------------------------------------ 4 Critical Analysis------
Premium Customer service Hotel Customer relationship management
----- 1. Discuss briefly about customer retention strategies in customer relationship management. The various customer retention strategies are: A. Reducing Attrition Virtually every business loses some customers‚ but few ever measure or recognise how many of their customers become inactive. Most businesses‚ ironically‚ invest an enormous amount of time‚ effort and expense building that initial customer relationship. Then they let that relationship go unattended‚ in some cases even losing
Premium Marketing Customer service
of individual firms‚ (ii) rewarding and monitoring the performance of managers‚ and (iii) executing strategy through the development of key performance measures. Operationally develop a business strategy and define and describe its linkage to management control systems in the form of a strategy map. Understand how systems thinking provide the foundation for developing a balanced scorecard. Understand the problems/issues associated with the successful implementation of strategic performance
Premium Strategic management Management
Major companies have started using social customer relationship management (SCRM) as a way to improve their marketing campaigns. One company in particular that has utilized this is Starbucks. The global coffee house chain has used Facebook and Twitter as their primary resources for SCRM. The Starbucks Facebook page has over 32 million fans and keeps growing every day. According to the article “Social CRM as a Business Strategy‚” a brand’s 1 million fans generate about $300‚000 in media value each
Premium Twitter Facebook Coffee
ORGANIZATIONS CUSTOMER RELATIONSHIP MANAGEMENT HELPS CHASE CARD SERVICES MANAGE CUSTOMER CALLS If you have a credit card‚ there’s a good chance that it is from Chase. Chase Card Services is the division of JP Morgan Chase which specializes in credit cards‚ offering a vast array of credit card products such as the Chase Rewards Platinum Visa card. As one of the [argest credit card issuers in the United States‚ the company fields a correspondingly large amount of calls from people seeking customer service
Premium Credit card JPMorgan Chase Bank of America
representing a paradigm shift Discuss (30) Relationship Marketing can be defined as a strategy that is used by business organisation to learn more about customer’s mood and behaviours so as to develop stronger relationship with them. Peter Druker stated that the purpose of the business is to create customers and keep them. To do that a company must do those things that make people or customers want to make business with it. Thus relationship marketing is not a short term tactic but a strategy
Premium Customer relationship management Customer service Marketing
Group 2013 Evening/Week-end MBA Programs Management Information Systems Fall 2013 Final Exam Study Guide Question 1: DP World Takes Port Management to the Next Level with RFID (pages 377 to 378). (100 points) a. In what four (4) ways did the Identec Solutions RFID-based technology help DP World increase the efficiency and effectiveness of its customers’ supply chains? (20 points) *it reduces congestion at the port: it is timely *improving customer satisfaction. This will in-turn increase
Premium Customer relationship management Business intelligence