PLACE Ülker Kellogg Ulker who owns the most largest distribution network in Turkey‚ lays the foundations of this success in 1960’s. Ulker applies direct selling for her distribution (place) strategy.Ulker uses vertical marketing integraton. As another advantage of Ülker is she uses her own distribution fleet instead of forcing craft to go to the wholesalers and buy her products. By means of this‚ not also she helps the craft but also she makes sure that her products are reached to the consumers
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Celebrate Good Times‚ Come On! Imagine for a whole month that you could not eat or drink anything‚ would you do it? Now imagine doing it for your religious practice! In Turkey‚ they have two important religious holidays based on fasting and sacrifice. “Ramazan‚ also known as Ramadan here in America and other countries‚ is the time for fasting‚ prayer and celebration‚”said an author on TurkeyTravelPlanner.com. Ramazan is the ninth month of the Muslim year. The second of the two
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TURKEY: Target Country Cultural Analysis I. Introduction The Republic of Turkey has a relatively short history as it achieved independence in 1923 from the fallen Ottoman Empire. As a country of 780‚580 square kilometers‚ roughly the size of Texas‚ Turkey is home to about 76.8 million people. Located in the Middle East‚ Turkey is a predominantly Islamic nation‚ yet has remained politically secular throughout its brief existence. II. History Turkey became a sovereign state in 1923 upon the
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Abstract This paper explores the different characteristics in the economic and cultural aspects in the country of Turkey in relation to introducing a foreign business into a new country. The economic characteristics that will be assessed will be factors such as GDP per capita and GDP growth rate‚ Inflation and Unemployment‚ FDI inflows‚ FDI potential index‚ and FDI performance index‚ along with the country’s competitive index. There will be an explanation of how the factors mentioned above have
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International Business Management: Turkey D496‚ Foreign Study in Business: Turkey Summer I‚ May 14 – June 22‚ 2013 GENERAL INFORMATION Instructor: Yusuf A. Nur‚ Ph.D. Assistant Professor Office: KO 174P (Main Building) Office Hours: By appointment Office Telephone Number: 765-455-9254 E-Mail Address: ynur@iuk.edu Fax Number: 765-455-9348 Required Texts: 1. Charles Hill‚ International Business‚ 9th Edition (McGraw Hill). 2. Doing Business in Turkey‚ 2011 (48 pages) 3
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Economy of Turkey About Turkey – Turkey is a vibrant amalgamation of two unique cultures‚ reflecting a diverse collection of ideas‚ beliefs and values. Crossing both European and Middle Eastern boundaries‚ Turkish society is patriotic and proud of its ancestry and achievements. The rapid modernisation of the country‚ combined with its traditional values‚ makes Turkey a fascinating market for foreign businesses but requires an understanding of its cultural design in order to secure your future
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of political reforms in Turkey during the last decade‚ and Political Islam’s rise as the agent of change for such reforms. This political process will also be discussed in the context of its affect on Turkey’s outstanding issues in both the domestic (Constitutional Institutions‚ Army and the Kurdish Minority) and foreign (EU accession‚ US-Turkey relations‚ PKK fighting) perspectives. There were many factors leading to the successful political reforms formulated in Turkey during the last decade.
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FINAL PAPER Pro and cons for Turkey becoming a member of the EUROPEAN UNION With Europe facing a severe economic and political crisis‚ the continuing political integration of the European Union is more than ever the subject of several political science debates. From the neo-realism point of view the largest current challenge is the European integration. Its basic assumption of the balance of power‚ according to international co-operation always differentiates between national security considerations
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College Fall 2012 Turkey and Modernity Turkey has always historically been a region of economic and/or military importance. Whether it was under Roman occupation‚ or as the independent Ottomans‚ this region has always been one of vast importance‚ and this trend has continued into the modern era. Starting with the earliest traces of civilization and extending well beyond the democratic reforms of their beloved commander Ataturk (which literally means father of the Turks)‚ Turkey has always historically
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Turkey is a middle-income country with high inflation and unemployment rate compared to the developed countries‚ which is located in both Europe and Asia. Suffering hard from the downturn during the late economic crisis‚ leading economic indicators now show Turkey to be on the rebound. For example Turkeys GDP growth compared on a year-on-year basis is showing double digit growth for the last two quarters. However Turkey is still facing many pitfalls to avoid further decline in the economy‚ like increasing
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