THE EMERGENCE OF NEW AND SUCCESSFUL EXPORT ACTIVITIES IN BRAZIL: FOUR CASE STUDIES FROM THE MANUFACTURING AND THE AGRICULTURAL SECTOR Angela da Rocha Joana Monteiro Beatriz Kury Alexandre Darzé JANUARY‚ 2007 A REPORT PREPARED BY NUPIN/COPPEAD/UFRJ FOR THE INTERAMERICAN DEVELOPMENT BANK 1 Angela da Rocha Full Professor NUPIN Coordinator COPPEAD / UFRJ Joana Monteiro Senior Consultant DAI Brazil Beatriz Kury Senior Researcher NUPIN COPPEAD / UFRJ Alexandre Darzé Senior Consultant
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Case studies Introduction A summary of the case analysis process C-2 Preparing an effective case analysis – the full story C-5 Case 1 Hearing with the aid of implanted technology: The case of Cochlear™‚ an Australian high-technology leader C-19 Case 2 The Australian retail wars: Coles Myer and Woolworths battle for brand value C-26 Case 3 eBay.com: Profitably managing growth from start-up to 2000 C-32 Case 4 Gillette and the men’s wet-shaving market C-50 Case 5 Gunns and the greens: Governance issues
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