LVMH 1) Strategic Position: They only have brands for the luxurious sector‚ they keep doing what they know. They do not venture out into brands that do not go under their aesthetic (They have “Star” Brands). Under the LVMH parent brand are strong brands‚ who can make their own decisions. They keep their brands separate from the LVMH. Value proposition: The drive for quality and high standard. Always up-to-date‚ expand brand online (nowness). Only group that has all luxury categories (but are cars
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to take advantage of new opportunities. In this paper‚ the main focus is to evaluate the contextual challenges and opportunities to the strategic leadership of Marks and Spencer in the global competition. In addition‚ the comparison to H&M‚ Zara‚ Topshop and Uniqlo about the organization leadership will be mentioned. Fashion industry has been crowded by many big brand names and Marks and Spencer has struggled to maintain its leading position. Therefore‚ it is necessary to find out the most appropriate
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Retailer Case Study and Consumer Profile The retailer’s overview American apparel is an integrated quality high street retailer‚ clothing manufacturer and distributor operating more than 273 retail stores in 20 different countries. The brand was founded in 1989 by Dov Charney‚ an eccentric who made a brand which accentuated his personality‚ style and creativeness. It wasn’t until he re-launched and relocated the company (including the manufacturing) to Los Angeles in 1997 when American
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1. Introduction 1.1 Burberry was founded in 1856; originally focusing on producing ‘innovative functional outwear.’ Over the years Burberry has adapted to changing trends and tastes to suit the consumers wants and needs. Additionally the extension of their product portfolio‚ for example their perfume and accessories range‚ is a response to competition from leading brands such as Ralph Lauren and others. Burberry set out to create a luxury‚ premium brand image‚ however in recent years in Britain
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earn extra money by doing house hold task e.g. washing up‚ ironing but i have to tidy my room regularly. i think twenty pound is sufficient. Sometimes my dad will give me extra money to go shopping. when I go shopping I buy lots of clothes from topshop and some new shoes‚ but it is nearly Christmas so I am saving up for Christmas presents for my family. 2. no‚ i do not have a little job because i do not have time to work and i am too young. but if i could‚ i would like to have a little job on Saturday
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SILK TOPSHOP PENCIL DRESS Demographic: Topshop’s target customers who are women aged between 18-25 years old with an income range of £10‚000 - £50‚000 a year. Their target audience is young‚ fashion-conscious people on a budget. Psychographic: Customers tend to have goal orientated lifestyles & commitment to to career & family‚ their image is important to them & they are motivated by self expression. They are young‚ enthusiastic & impulsive consumers. Behavioural: For a dress in Topshop‚ people
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Upmarket brands may have begun stalking mass consumers‚ but the trend labelled ‘massluxe’ (or ‘masstige’‚ take your pick) is more about chain stores smartening up. Gap‚ for instance‚ went one step further than H&M by naming Domenico De Sole‚ the former chief executive of Gucci group‚ to its board‚ and hiring designers who had previously worked with Marc Jacobs and Calvin Klein. To underline the change‚ a subsequent print advertising campaign starred Sex and the City’s Sarah Jessica Parker‚ a style
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to analyse the industry and Zara’s strategic position. I have applied the theory of this model and its determinants to my research of Zara; providing evidence to form strong conclusions. Zara faces competition from other market leaders such as Topshop and H&M which all provide customers similar products of ‘disposable’ fashion. The concentration of the market also influences rivalry amongst competitors. I believe the ‘fast-fashion’ industry is an oligopolistic market; concentrated by a few
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well and the profits have fallen rapidly‚ this could be either form lack of sales‚ paying out wages or tax. Marks & Spencer’s had the biggest market share in food and clothes in 2008‚ this was when they peaked but with new shops such as new look‚ topshop witch can provide cheaper products they have been knocked off the number one spot and haven’t come close to regaining that as of
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TASK 8 (Completion of this task will provide evidence for M2: Analyse your contribution to the selection process in a given situation) In order to meet the grading criteria for M2 you are required to analyse the contribution you have made to the selection process for your chosen vacancy. Analyse means that they must not simply describe what you did but also explain how and why it helped the selection process. DOCUMENTS Explain how you contributed to each stage – individually or in your groups
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