In today’s day and age eMarketing would be one beneficial way to promote our new Crest Organic Children’s toothpaste. In June of 2010‚ there was 266‚244‚500 internet users registered in the United States. The internet has a few choices we can use to have potential customers directed to our product. The main form of internet advertising is Pay Per Click‚ PPC. PPC is a way of buying traffic to our site when a potential customer clicks on ads that is created for us. The ads are created using a PPC
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Oral Care Market: Low Penetration Offers Growth Opportunities Description: In India‚ oral care market offers huge potential as penetration and per capita consumption of oral care products is very low. However‚ rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels‚ mouth washes‚ and teeth whitening products. In rural areas‚ consumers are switching from toothpowders to toothpastes. A key industry
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on its market shares and its potential to grow in the market. It divides the product lines into four categories; stars‚ cash cows‚ question marks and dogs‚ categories in which indicates the effectiveness of the individual marketing mix for each product lines. It helps a company to understand the performance and act on it; to invest‚ to hold‚ to harvest or to divest. To further demonstrate the phenomena‚ the theory will be applied on the oral care industry in Malaysia; toothpaste‚ toothbrush
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and Churc &Dwight (Arm&Hammer‚ Close-up‚ Mentadent‚ Aim‚ Pepsodent)- Growth of Crest’s value hare of the retail toothpaste market thanks to new product intiatives such : * Crest+Scope which is positioned as a toothpaste and mouthwash product that also whitened teeth(achieved a 5‚4% retail value share in 2004) * CWE positioned as a “flavor-based experiential toothpaste that also whitens teeth(achieved a 5‚2% share by the end of 2004 behind a 18‚8% media advertising share of voice)- Aquafresh
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Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States‚ Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented‚ and Colgate was hoping the product would
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Limited Market Cap: 6205.35 Crore Outstanding Shares: 13.59 Crore Price as of 13 April: 456.30 Book Value Per Share: 12.61 th 14 April 2009 th BUY Industry: FMCG NSE Code: COLPAL Target Price: 570.00 Upside: 114.00 52 Week Range: 480.00 / 341.00 Face Value Per Share: 1.00 Beta: 0.51 BSE Code: 500830 COLGATE BUSINESS DESCRIPTION COLGATE PALMOLIVE INDIA LIMITED IS ENGAGED IN ORAL CARE‚ PERSONAL CARE AND HOUSEHOLD BUSINESS. THE COMPANY HAS PRESENCE IN INDIAN ORAL CARE MARKET FOR MORE
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focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857‚ his soon took over. In 1837‚ Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive (Colgate-Palmolive‚ 2012). Today Colgate is one of the leading manufacturers of toothpaste‚ with Procter & Gamble as their main competition
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was very successful in US markets‚ global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004‚ Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest from Proctor & Gamble is closing behind at 31.6%. Colgate Max Fresh played a pivotal role in regaining the market share from Crest‚ making Colgate leader in US toothpaste market. Colgate Max Fresh used its
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Product – Customer needs Colgate has a variety kind of toothpastes to satisfy each segment needs. For instance‚ Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme
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Colgate Max Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with
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