growing fast food restaurants. Tim Horton’s‚ home of the delightful coffee and fresh baked goods currently consists with more than twice as many locations than the total number of MacDonald’s franchises in Canada‚ and constantly expanding. Keys to such a triumphant success are influenced by a number of factors‚ from producing and marketing their long range of delicious products up to the management and selection of franchisees to operate their stores. Since 1964‚ Tim Horton’s has continuously introduced
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the case company (Tim Horton) - Business Model: The Company’s main business is franchising and collecting royalty revenues from Tim Hortons restaurants located in Canada and the USA. The franchised restaurants serve a broad menu of drinks (premium coffee‚ smoothies‚ tea‚ espresso-based hot and cold specialty drinks) and food (fresh baked goods‚ classic sandwiches‚ wraps‚ soups‚ prepared food) (Tim Hortons: Annual Report‚ 2012). - The General Strategy in Canada (Tim Hortons: Annual Report‚ 2012):
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founded by legendary hockey player Tim Horton. By 1967‚ there were three Tim Hortons stores open for business under the first successful franchisee‚ Ron Joyce (who currently serves as chairman emeritus of the TDL Group). Since then‚ Tim Hortons has grown to 2527 stores (2343 in Canada‚ 184 in the United States) and over US$800 million in revenue. With a 13-year cumulative average growth in sales of 7.1 percent in Canada and 17.5 percent in the United States‚ Tim Hortons is one very successful coffee
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HISTORY OF TIM HORTONS The Tim Hortons chain was founded in 1964 in Hamilton‚ Ontario. The chain’s focus on top quality‚ always fresh product‚ value‚ great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee‚ baked goods and homestyle lunches. The first Tim Hortons stores offered only two products – coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations
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Discussion Question #4 How well does Tim Hortons perform on “The Brand Report Card?” 1. The brand excels at delivering the benefits customers truly desire 2. The brand stays relevant The benefits that Tim Hortons customers desire is that of valued quality. Tim Hortons consumers are looking for a quality product at a decent price‚ they want this because most customers frequent on a 1-2x per day basis. Their brand does this‚ the customer knows that wherever in Canada and the world that they get their
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7-Tim Hortons® opened its first restaurant in Hamilton‚ Ontario in 1964. Since then‚ the focus on top quality‚ always fresh product‚ value‚ exceptional service and community leadership has allowed the chain to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee‚ baked goods and homestyle lunches. Tim Hortons’ commitment to maintaining a close relationship with franchisees and the communities where it operates has helped generate immense customer loyalty
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TIM HORTONS HISTORY Tim Hortons is one of the largest publicly traded quick service restaurant chains in North America based on market capitalization and the largest in Canada based on system wide sales and number of locations. It appeals to a broad range of consumer tastes‚ with a menu that includes premium coffee‚ espresso-based hot and cold specialty drinks‚ including lattes‚ cappuccinos and espresso shots‚ specialty teas‚ fruit smoothies‚ home-style soups‚ grilled Panini and classic sandwiches
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Tim Hortons is one of North America’s largest developers and franchisors of quick service restaurants with 4‚485 system-wide restaurants as of year-end 2013 (Annual Report 2013). Tim Hortons is among the largest publicly-traded restaurant chains in North America based on market capitalization‚ and the largest in Canada by a wide measure. In Canada‚ they command an approximate 42% share of the quick service restaurant traffic. Tim Hortons Inc. has iconic brand status in Canada and strong consumer
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Tim Horton’s Strategy Components: “we fit anywhere” Goals Growth goal structure As demonstrated by its recent activities‚ Tim Horton’s is following a goal structure of growth. The growth model is characterized by a focus on market‚ plant and personnel investments‚ sometimes at the expense of current profitability. Tim Hortons has been eyeing the US quick service restaurants (QSR) market for the past decade‚ but only recently has Tim Hortons started pushing more aggressively into the
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Dove Dove is a personal care brand owned by Unilever. It is imported and marketed by Hindustan Unilever Limited. Dove has become a national talking point and was ranked number three in the body lotions market‚ ahead of L’Oreal‚ Garnier‚ Neutrogena‚ and Olay. In the year 2004‚ Unilever won the “marketer of the year” award for its brand Dove. It is now considered as a moisturizing bar and a beauty bar. Also‚ Dove has many different products such as‚ bar soap‚ body wash‚ shampoo‚ body lotions‚ hair
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