2013 The Political Investment Environment of India Investing in a country needs to take a look at all the political‚ economic‚ social and technological environments. India‚ as one of the post BRIC countries‚ developing with high economic growth‚ comparatively stable social and political environment‚ and essential infrastructure‚ attracts people all over the world to look for investing opportunities and start business here. Like the situation in China‚ it is important and critical for investors
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1. Political Environment India became an official republic in 1950‚ and is currently the second largest country with a population of over 1.2 billion people. The country is made up of 28 states and 7 union territories. It functions as a federation‚ with a central federal government as the point of unification among its partially self-governed states and regions. India’s parliamentary system is governed by Constitutional law which came into force on 26th January 1950. Some of the strengths
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Table of contents Executive Summary i The Coca-Cola Company Firm Profile ii The Beverage Industry in India iii India’s Societal System vii Macroeconomic Indicators and Demographics. vii Market System Aspects ix Infrastructure and Legal Order ix Cultural Dimensions x India’s Societal Predisposition xi Ideologies xii Indian Caste System xii Values xiii Religion xiv Political xv Economic xv Strategies and Policies xvi Constraints xvi Coca-Cola Strategy xvii Future Strategic Initiatives
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The political environment in India proved to be very problematic for both PepsiCo and Coca-Cola when they entered the market. The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people. Even with the New Industrial Policy in 1991 (Pathak 2007)‚ that loosened the grip on foreign businesses entering the country‚ PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate. For example‚ PepsiCo was limited to selling
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The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation‚ and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India ’s products‚ Coke was well within the Indian government ’s legal limits for pesticide residue in
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Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic‚ carbonated beverages‚ mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and
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Case Study on Coca Cola’s Cultural Issues in India admin August 20‚ 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola‚ the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later‚ due to FERA (Foreign Exchange Regulation Act)‚ they left India and didn’t
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01 Introduction: To ease the discussion in the 4 areas required‚ an introduction has been added to summarize the challenges faced by Coca cola in India. More details have been added from various sources to provide a more detail picture outlining the plight of Coke in India. Coke has suffered the below difficulties when operating in India. Reports of Center for Science and Environment (CSE) release in 2003 and 2006 claiming its drink contained unsafe level of pesticide. CSE tested
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Initiatives in India 1. Company Background • Coke – A sweet carbonated drink containing caramel and other flavoring components • Invented in 1886 by Dr. J.S. Pemberton • Contained extracts of Coca leaves and Kola nuts • Business sold in 1888 to business men • Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 • In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)• In 1919 a group of investors bought Coca Cola for around
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The Case Study Report “Coca-Cola in India” BY: SALLY WIJAYA Executive Summary This report will discuss about “Coca-Cola in India”‚ what are the barriers and how to solve it. The barriers includes: Coca-Cola’s difficulties in terms of the culture barriers between US and India‚ Coca-Cola’s respond towards India’s negative perception to MNE‚ Coca-Cola’s Changes to obtain more Indian market‚ and the commitment of Coca-Cola‚ PepsiCo and other MNE should demonstrate to work with different cultures
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