The Cliptomania™ Web Store Edgar Martinez Columbia Southern University Management information Systems Dr. Kimico Myers October 13‚ 2014 To my observation‚ the first strategic matter faced by the company in launching and developing their new e-business venture is to streamline their mode of operation by setting up their e-commerce site (web) and making it practical to their needs. Jim and Candy and Jim made the decision to hire a vendor to host their site. I addition‚ they went on to use the
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by The Cliptomania Web Store in the development and launch of their e-business venture. Cliptomania‚ LLC‚ owned and operated by the Santo family‚ is an e-business that sells clip-on earrings throughout the United States‚ Canada‚ Ireland‚ Australia‚ and New Zealand (Brown‚ DeHayes‚ Hoffer‚ Martin‚ & Perkins‚ 2012). The Santos have discovered an underserved market niche and turned it into a viable e-business. The first issue encountered by the Santo family was setting up the Web store. None of
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dream part‚ then reality sets in: business licenses‚ put-up money‚ taxes‚ etc. In the case study of the Cliptomania Web Store‚ in 1999‚ John and Candy Santo discovered a marketing niche that they could tap into; selling clip-on earrings‚ over the internet‚ throughout the United States‚ Canada‚ Ireland‚ Australia‚ and New Zealand (Brown‚ DeHayes‚ Hoffer‚ Martin‚ & Perkins‚ 2012). This type of marketing is called Business to Commerce or (B2C) e-commerce‚ which is way of purchasing‚ or selling goods and
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DFHYCGVSDYHJ E-Tailing E-tailing or E-retailing refers to the selling of retail goods electronically over the Internet. The term is a short form for "electronic retailing"‚ and surfaced in the 1990s for being frequently used over the Internet. The term is an inevitable addition to other similar terms such as e-business‚ e-mail‚ and e-commerce. E-tailing usually refers to the business-to-consumer (B2C) transactions. Online retailing is classified
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are various electronic commerce activities and mechanisms. E-Commerce Activities and Mechanisms include the following but not limited to: E-Market Place: It is an online market usually B2B where buyers and sellers exchange goods or services. EC transactions take place in the electronic equivalent of a mall called the electronic marketplace (e-marketplace). Electronic marketplaces utilize different tools (electronic shopping cart‚ e-catalog‚ fulfillment technologies‚ and checkout and payment
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ABSTRACT E-tailing is defined specifically as the act of purchasing goods or services‚ traditionally purchased in a retail store‚ over the Internet. The firms like Amazon.com‚ e-Trade‚ etc. can offer almost unlimited content on request and can make changes as they are free from geographic boundaries and various other costs. E-businesses do more than simply provide alternative shopping sites to real-world stores; they can also expand existing markets and even create new ones. Internet-based businesses
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Indian retail has been quick to capitalize on this new concept‚ thereby heralding a new era of e-tailing. Although e-commerce has been prominent in the online domain for quite some time now‚ yet it is different from e-tailing in the sense that while the former includes sale of goods and services‚ the latter pertains to only goods. Despite certain prevalent inhibitions regarding the prospects of e-tailing in the country‚ this form of shopping has suddenly received a new lease of life and is well on
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E commerce and Business Start up Throughout the evaluation process of a potential new idea and in the development of new marketing strategy E-Commerce needs to be continually assessed. E-Commerce offers the entrepreneur the opportunity to be very creative and innovative; its importance is indicated in the continually increasing amount of both business to business and business to costumer e-commerce sales. It increase on the annual basis‚ according to com Score Networks‚ total Internet business
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Behaviors of E-Tailing Maximino Ruiz University of Phoenix Behaviors of E-Tailing Technology changes the way companies do business throughout the globe. At one period in history when a technological change was introduced in an organization‚ it was a big deal because‚ unlike current advancements‚ the changes were not made so frequently. Every day‚ upgrades and new products are developed to make companies more efficient and productive
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Brand Analysis What is a brand? A brand is often mistaken as a variety of different things and it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather a brand is a collection of perceptions that reside in the mind of the customer. It is the gut feeling a customer has about you. While you may not have direct control
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