SWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.
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Introduction Case 8 The Body Shop International PLC reviews some of the company decisions and history leading up to 2001. In the 1990’s‚ The Body Shop was growing at 20% annually. Similar to any company experiencing rapid growth‚ The Body Shop’s growth numbers slowed down to 8%. The slowdown was primarily due to increased competition in the market. This increased competition lead to The Body Shop getting away from its roots failing to maintain its brand image. The company expanded into about every
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Term Paper on ‘The Body Shop’ Abstract The term paper on ‘The Body Shop’ presents information regarding The Body Shop (TBS) brand‚ its history‚ development‚ success in 1980s and reasons for the brand decline in late 1990s and early 2000s‚ as well as review the reasons‚ advantages and disadvantages for repositioning of TBS brand to target “masstige” segment. The paper also investigates different initiatives taken by TBS to reposition the brand.
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______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University‚ India Lopamudra Ghosh ICFAI University‚ India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change‚ to continue the education and
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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o h Body Shop International and CSR The Body Shop’s core values remain the same throughout all countries‚ internationally. There are currently two campaigns running internationally; Stop Violence in the Home and the HIV and AIDS awareness and prevention (The Body Shop 2007). The Body Shop has “20 years of experience in campaigning and with the support and action of its customers‚ means The Body Shop has become effective and respected for tackling ethical and environmental issues” (The Body Shop
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THE BODY SHOP ABOUT BODYSHOP Dame Anita Roddick is the founder of The Body Shop. The very first store of The Body Shop opens on 26th March 1967 in Brighton‚ on the south coast of England. The Body Shop now has 2400 stores in 61 countries. The Body Shop believes that only nature’s way can brings out beautiful. They offers product that will enhance our natural beauty yet for us to express our unique personality. One of their unique selling points is the intense environmentalist philosophy
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background ‚target audience‚ swot analysis‚ media analysis‚ creative concept‚ creative objective‚ and tone and manner of the advertisement and the brand. 2.0 Background It was a two-month-long campaign to reinforce its product Johnson’s Body Care Oxygen Fresh Gel Lotion‚ which was launched in 2012 at Gem Island Resort and Spa‚ Marang‚ Terengganu (Jane‚ 2012). Scha Al-Yahya an actress and a TV host was appointed as the spokeperson for Johnson & Johnson body care oxygen fresh gel lotion specifically
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Company‚ concept was copied by other competitors in the years to come like Bath & Body. However‚ the Company still has retained high brand recognition and gained competitive advantages on the good relationship with the long-term suppliers of raw materials in the third world countries under the project of “Trade Not Aid” and “the Soapworks Project” and on the unique ethic values it promoted. According to Body Shop‚ firstly‚ through 28 years hardship‚ body shop established a strong image with good
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1. The Body Shop market SWOT Analysis Strengths: The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers whom believe in environmental friendly products and that are more environmentally aware. The brand value of the Body Shop will be of a high standard‚ due to the education of their staff and service
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