The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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copied by other competitors in the years to come like Bath & Body. However‚ the Company still has retained high brand recognition and gained competitive advantages on the good relationship with the long-term suppliers of raw materials in the third world countries under the project of “Trade Not Aid” and “the Soapworks Project” and on the unique ethic values it promoted. According to Body Shop‚ firstly‚ through 28 years hardship‚ body shop established a strong image with good reputation by the customers
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The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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SWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.
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THE BODY SHOP RETAIL STRATEGY INTRODUCTION The Body Shop International plc‚ known as The Body Shop‚ has 2‚400 stores in 61 countries‚ and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. The Body Shop is headquartered in Little Hampton‚ West Sussex‚ and England‚ was founded in 1976 by the late Dame Anita Roddick and is now part of the L’Oreal corporate group. The Body Shop is a manufacturer and retailer of skin and hair care products based
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Anita Roddick‚ The Body Shop Sylvia Whisenant Strayer University Dr. Johnny Maddox Business 302 November 24‚ 2011 Anita Roddick‚ The Body Shop This paper examines the management style of Anita Roddick‚ how her unique style of leadership helped her become not only a success in business‚ but a success in getting the world of corporate business to become green and socially responsible. The Primary Business The Body Shop‚ a world- wide cosmetics company‚ its products are made
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a. Where in the value chain is the organisation creating value for their customers? Primary: Value chain activity Yes/No How does The Body Shop create value for the customer? Inbound Logistics No Not imperative to creating value to the customer. Operations Yes Operations and technological development are covered in the The Body Shops stance on animal testing (one of their values). Testing comes under operations and technological development as they have had to think of innovative ways to test
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Case Analysis The Body Shop MBA 223 Social Responsibility and Good Governance CASE STUDY No. 1 1. VIEWPOINT The Body Shop faced lots of criticisms and challenges. There were periods of losses‚ poorly motivated shareholders‚ de-motivated franchisees‚ unsuccessful restructuring attempts and negative public propaganda against the company‚ proving to be too strong for the company to cope up. The main reasons behind the success of
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The Body Shop Based on our projections for the years 2002-2004‚ the biggest driver that effects debt is the company’s operating expenses. Based on the history of the upward trend of operating expenses‚ our recommendation is that The Body Shop needs to concentrate on lowering the operating expenses‚ and keeping those expenses around 45% or lower in order to avoid borrowing money. Our 45% recommendation includes a safety net which will prevent having The Body Shop borrowing cash if sale do not continue
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For this task I am required to identify my chosen organisations objectives and aims. My chosen organisation is The Body Shop‚ its objectives and aims are diverse compared to other businesses that are on the markets for expansion and profitability. In this task I am going to consider the most common objectives and aims‚ in doing so‚ I will compare its objectives and aims to other businesses. Business objectives are the stated‚ measurable targets of how to achieve business aims. For instance‚ we want
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