purpose of this report to compare and analyze the operating environment‚ and national cultural environment of China and Australia. For this reason‚ Qantas Airways has been selected. Qantas is widely regarded as the world ’s leading long distance airline and one of the strongest brands in Australia.Further‚ this report highlights the cultural differences between two countries using the Hofstede and Trompensaars cultural dimension. These cultural differences must be incorporated in the business strategies
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1.0 Introduction AirAsia‚ a famous low cost airline in Asia‚ as Malaysia second National Airline‚ provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example‚ low cost airline implement ticketless travel‚ online ticket‚ no free food and beverages and etc. AirAsia provides low airfares flight to the travelers‚ offering 40%-60% lower than other airline. This low airfares flight
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want to change." Fernandes’ airline is transforming the perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with diamonds sitting beside maids. You could not see that before. That shows we’re reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian
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of Air Asia AirAsia Berhad‚ is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low fare‚ no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. However‚ as of 5 February 2009‚ AirAsia has implemented allocated seatings across all AirAsia flights‚ including in their sister airlines‚ Indonesia AirAsia and Thai AirAsia. Its main
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Introduction of AirAsia In Malaysia‚ there are 3 main airlines which are Malaysian Airline (MAS)‚ AirAsia‚ and Firefly. AirAsia Berhad is starting its operation in November 2004‚ which is listed on the main board of Bursa Malaysia. It start developing a low cost airline model (LCC) in Asia since 2001‚ it has grown from a domestic flight in Malaysia for more than 55 destinations served for 5 leading airline hub in Malaysia which are Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia and Japan AirAsia. AirAsia
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Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 1 Strategic Analysis of AirAsia 20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 Scope 1.3 Method 1.4 Background 4 5 5 5 5 5 2. Findings 2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation 2.3.1 Mission 2.3.2 Values 6 6 8 9 9 10 2.4 Strategic Intent 2.4.1 Vision 2.4
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AirAsia: “Now Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed
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Organization introduction Air Asia is one of the Malaysian Airline. It was established in 1993 and started operations on 18 November 1996. The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable
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Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad‚ 2013). The strength of AirAsia is that‚ they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this‚ AirAsia able to create strong brand equity and
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AIRASIA BERHAD 284669-W annual report 2005 www.airasia.com AIRASIA BERHAD 284669-W annual report 2005 NOW EVERYONE CAN FLY 13 million guests and counting ... AirAsia corporate ad contents 2 3 4 6 8 9 10 12 16 18 22 25 Our People Financial Overview Corporate Profile Major Milestones AirAsia Group Corporate Information Board of Directors Directors’ Profile Senior Management Senior Management Profile Chairman’s Statement Group Chief Executive Officer’s Review 30 AirAsia
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