1. What factors determine demand for toothbrushes? How can demand be increased? Factors determining demand for toothbrushes are: Amount of disposable income/income. Oral hygiene awareness. (c) Accessibility to quality toothbrushes- Distribution. (d) Frequency of brushing the teeth. (e) Competitor’sproducts (toothbrush in thiscase). (f)Advertisements‚ Promotional expenditure. Few of the above factors are influenced by economical and social environment. Factor (a) is economical innature
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Case III: LATE MOVER ADVANTAGE? Questions 1. Why has the ‘late corner’s strategy’ of Toyota failed in China‚ though it succeeded in India? 2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals? 1.ans – Toyota failed to get a strong hold in the Chinese market due to poor understanding of the market. The reasons being mainly due to high pricing of the vehicle with which it entered the market in China as Toyota followed the price skimming strategy
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For Paragon Tool CEO Nicky Anaptyxi‚ concerns over the potential acquisition of MonitoRobotics are certainly warranted. The board‚ hired consultants and even Nicky himself appear to be completely split on the decision. From case facts‚ there are three possible courses of action for Paragon Tool: (1) acquire MonioRobitics to accelerate the development of manufacturing service software and ward off competitor Bellow & Samson; (2) forego the acquisition and organically grow the company’s own
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and analyse the customers • The company made use of Big data to recommend movies and TV shows which were suitable for its subscribers • .Hence‚ Netflix had access to tons of data of its customer preferences because of which the company had huge advantage compared to its competitors but faced a lot of legal problems • .The implementation of Big data lead to multiple benefits
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based on the leader firm’s quantity‚ the follower firms set the quantity. Once both quantities are chosen‚ the price is set to clear the market. The leader has the first mover advantage on the basis of better technology‚ higher production capacity‚ or the exisiting monopoly. Therefore the leader firm has the advantage of higher profits‚ due to its high quantity. The Stackelberg model has an irreversible nature‚ that is to say it involves permanent
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Table of Contents 1. Business concept 2. Market analysis 3.1 Demand of taxis 3.2 Consumers 3.3 Competition 3. Marketing strategy 4.4 Pricing strategy 4.5 Advertising strategy 4.6 Promotion strategy 4.7 Information campaign 4. Management strategy 5. Financial plan 6.8 Projected profit and loss 6.9 Funding 6. Risk management 7. Conclusion 1. Business concept “I-Taxi” is an Application for
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1 Apollo’s greatest strength is the first mover advantage. They were among the pioneers in setting up quality private hospitals in India. Since they were able to provide world class medical service at affordable rates‚ this became a value for customers. Government also helped them eventually by getting rid of many financial and regulatory obstacles. Liberalization of private sector was a boon. Apollo were good pay masters as far India was concerned and this enabled them to attract talent. Doctors
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in the UK specifically‚ when Tesco developed different formats for shopping (convenience‚ metro‚ express‚ superstores). It has been the best retailer for format delivery and obtaining some of the best retail positions. It gained a first mover advantage when it launched Tesco.com‚ which is one of the biggest and most successful online retailers. This part of the business continues to grow market share and has provided a channel to sell non-food items and other areas of the business including finance
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Stake for Vagelos as CEO and for Merck as a company in deciding whether to invest in Dr. Campbell’s idea Although Dr. Campbell’s idea of a drug (Ivermectin) that could cure River blindness was a path-breaking opportunity for Merck‚ the company was faced with a number of ethical‚ financial and moral issues that forced its CEO to undergo deep thought and contemplation before investing in this idea. * Feasibility: There were concerns about the use of this drug on humans and the potential adverse
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To what extent is growing through integration with other businesses a good way for a firm to increase its competitiveness? Growing through integration is concerned with mergers and takeovers of businesses. There are a number of different ways of integrating: Horizontal (same industry‚ same stage of production)‚ backward vertical (same industry towards a supplier)‚ forward vertical (same industry towards the customer) and Conglomerate (different industries). Growing through integration can have
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