GEL Assessment 2/ 9020445 /Jan-13/2 PART 1 On Wednesday 09th January 2013‚ Qatar Airways CEO Akbar Al Baker announced that the first commercial flight using the new Jet Fuel (GTL-Gas to Liquid) would fly from Doha to London. (http://www.qatarairways.com/english_global/pressrelease.page?pr_id=pressrelease_pressrelease_20130109) These words came from a man who had taken Qatar airways from a fleet of 4 aircrafts in 1997 to one of the fastest growing airlines in the world. In 2011 it reached 2
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Jet Airways.com Jet Airways and Etihad Airways are proud to announce the conclusion of the transaction for the subscription of 24 per cent minority equity stake in Jet Airways. This follows all government and regulatory approvals received on the 12th of November 2013. The infusion of foreign direct investment in the Indian aviation sector will result in economies of scale‚ growth in traffic at Indian airports and will create job opportunities across the aviation and tourism sectors. It will greatly
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The 4 Ps «Marketing Mix» Of British Airways Content: 1) Introduction: * History of the company * Marketing Mix 2) Applying theory * Product * Place * Price * Promotion 3) Conclusion British Airways was established in 1971. In 31 march 1984 it was including 2 national airline companies (BOAC‚ BEA) and 2 regional airline companies (Cambrian airways‚ Northeast airlines).BA which is for British Airlines is one of the members of Oneworld airline alliance with
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In a relatively short time‚ Qatar Airways has grown to over 120 destinations worldwide‚ offering unmatched levels of service excellence that have helped excel the award-winning carrier to become best in the world. Voted Airline of the Year 2011 and in 2012 in the prestigious Skytrax industry audit‚ Qatar Airways has won the confidence of the travelling public. Travel by air has reached the point where it has been taken for granted in all corners of the globe. With a larger number of passengers
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ENVIRONMENT ANALYSIS – JET AIRWAYS Background of the Company Jet Airways was incorporated as an "air taxi" operator on 1 April 1992. It started commercial airline operations on 5 May 1993 with a fleet of 4 Boeing 737-300 aircraft‚ with 24 daily flights serving 12 destinations. In 1991‚ the late P.V. Narasimha Rao‚ Prime Minister of India at the time‚ introduced an "open skies" policy as part of India’s economic liberalisation. This opened doors for privately owned "air taxi" operators to start
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The company I chose was US Airways Group mostly because they were listed as a least admired company for every attribute listed including Product Quality. They are in the airline industry and are headquartered in Tempe‚ AZ. US Airways supplies air travel both domestically and internationally to its customers. They have been in business since 1939 when they started out as All-American Airways providing air-mail delivery in Western Pennsylvania and the Ohio Valley. Over the years‚ through buy outs
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Date | Event | Source | May 12‚ 2011 | BA on the up after dispute dealBritish Airways has achieved a victory‚ albeit‚ at a considerable cost‚ that should stand it in good stead after cabin crew backed a deal to end the longest and most bitter dispute in the transport sector for years.Union had achieved an “honourable settlement” and pledged to work in a “spirit of partnership” to repair damage to the airline’s brand.Keith Williams‚ BA’s recently appointed chief executive‚ for being “strong‚ brave
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UNIT 1 Business Environment Business Environment Analysis of British Airways Student: Plamen Enchev ID: W-91314622 1. Introduction The notion of business environmental analysis refers to an empirical study concerning the strategic measures and practices that leverage organisations to gain sustainable position irrespective of their business location. In relation to the recent competitive environment of internationalisation‚ the strategic management processes of the marketers are often observed
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Jetstar Airways Review of the Marketing Strategy and Its Effectiveness Student name: Li Wei‚ ACCA registration number:2476566 Word count:® A review of the marketing stargety of an organisation and its effectiveness. Part 1: Project Objectives and Overall Research Approach 1.1. Introduction. This topic chosen of this project is: A review of the marketing strategy of an organisation and its effectivenss. “The marketing process consists of analysing marketing opportunities‚ developing
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Thai Soap Operas always in favor In some houses‚ family fight for TV remote control and what to watch: Drama‚ Fantasy‚ Comedy‚ or Romance? For many decades‚ prime-time soap operas‚ or Lakorn Nam Nao‚ have remained so popular. From generation to generation‚ Thai people have a very great loyalty to their soaps and their favorite characters. From the greatest-hooked Raeng Ngao‚ the audience becomes addicted to see the battle of wife and mistress. The saga of wife and mistress‚ love
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