"Tata motors marketing strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Better Essays

    Tata Motors

    • 2324 Words
    • 6 Pages

    Dao Tran MGMT405 12:30-1:45 Dr Yan Case #3 Tata Motors 1. What inspired Tata Motors to build the Nano? Why was there a need for an inexpensive car in India? The idea of Nano–The People’s Car was inspired by the middle class Indians who bought and transported their entire families on scooters. To most middle class families in India owing a car is a far cry. Rattan TataTata Motor’s Chairman said that the tiny car is aimed at keeping the families of India’s growing middle class from having to travel

    Premium Automotive industry Tata Motors Tata Nano

    • 2324 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Tata Motors

    • 469 Words
    • 2 Pages

    INTRODUCTION Tata Motors limited was established under the parent company Tata Group in 1945. When Tata Motors was established it first started producing locomotives and engineering products. In 1954 Tata motors started to produce medium-sized commercial vehicles‚ when it reached a collaborative agreement with Daimler Benz AG. Tata motors produced its first independently designed light vehicle in 1986‚ which was called Tata 407. In 1994 Tata Motors first started manufacturing passenger cars when

    Premium Truck Tata Motors Automobile

    • 469 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Tata Motors

    • 80751 Words
    • 324 Pages

    97 105 110 Annual General Meeting Date Time : Wednesday‚ September 1‚ 2010 : 3.00 p.m. 19‚ Sir Vithaldas Thackersey Marg‚ Mumbai 400 020. Rs. 1 crore = Rs. 10 million Venue : Birla Matushri Sabhagar‚ Board of Directors Contents Ratan N Tata Chairman Management Team Carl-Peter Forster‚ Chief Executive Officer & Managing Director P M Telang‚ Managing Director-India Operations C Ramakrishnan‚ Chief Financial Officer R Pisharody‚ President (Commercial Vehicles Business Unit) T Leverton

    Premium Tata Group Tata Motors

    • 80751 Words
    • 324 Pages
    Powerful Essays
  • Powerful Essays

    the acquisition 5 How Mahindra handled the situation 5 Successes of the acquisition 5 PART II 7 TATA MOTORS 7 Brief history of Tata Motors 7 Why did they go in for JLR deal? 8 But Why Acquisitions? 8 Technology benefits which JLR possess 9 Tata’s experience of the acquisition 9 Successes of the acquisition 10 PART III 10 Further Plans 11 Prescriptive strategies: 12 Bibliography: 14 PART I Mahindra and Mahindra Brief history of M&M tractors Today

    Premium Tata Motors Land Rover

    • 3432 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Tata Motors

    • 1579 Words
    • 7 Pages

    Tata group is one of the largest multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India Which deals with different types of Products and services‚ they have mainly 8 business sectors‚ they are information technology and communications‚ engineering‚ Materials‚ Services‚ Energy‚ Consumer products‚ Chemicals. My project is on the India’s largest automobile company Tata Motors Ltd which comes under engineering sector of Tata Company. The purpose of Tata motors is to

    Premium Tata Motors

    • 1579 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Tata Motors

    • 322 Words
    • 2 Pages

    COSTING FOR TATA MOTORS The Passenger Car division was born out of a vision to offer the Indian customer all the comfort of a big car‚ at the price of a small car. The Indica was formally launched in 1998 & has rewritten the rules of the Indian car industry ever since then. The latest addition to the Tata Motors family after the launch of Indigo which is designed to deliver never-before levels in luxury‚ safety‚ power and comfort on Indian roads is the New Indica V2. Refreshingly different‚ with

    Premium Tata Motors Tata Nano Tata Indica

    • 322 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Tata Motors

    • 2985 Words
    • 9 Pages

    Contents Tata motors 3 1 3 . Microeconomic Environment 3 1.1 Introduction 3 1.2 Market Structure: 4 1.3 Role of Government: 4 1.4 Fixed Cost and Variable Cost 5 1.5 Substitutes and Elasticity of Demand 6 1.6 Economies of Scale 7 2. MACROECONOMIC environment 8 2.1 INDIA 8 2.2 Microeconomic Environment 8 2.3 Economic growth 9 2.3 Employability 10 2.5 Market value in the economy 11 2.6 Revenue and profits 11 2.7 Political environment 11 2.8 Inflation 12 CONCLUSION 12 References 12 Tata motors 1. Microeconomic

    Premium Automotive industry Tata Motors Automobile

    • 2985 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Tata Motors

    • 1482 Words
    • 6 Pages

    also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat. Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This

    Premium European Union Tata Motors United Kingdom

    • 1482 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    PGP-09-179 |  Company Profile TATA Motors is the flagship company of the TATA group & is India’s largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products in the compact‚ midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004. Established in 1945; over 4 million Tata vehicles ply on Indian roads‚ since

    Premium Tata Motors

    • 2162 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/2009 Table of Contents I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company

    Premium Tata Nano Tata Motors Automotive industry

    • 5907 Words
    • 24 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50