"Tata motors brand audit" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Tata Motors

    • 11171 Words
    • 45 Pages

    historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). Not only is the passenger car‚ even into the heavy vehicle segment TATA is the only sole leader in India. TATA has created its brand value not only in India but even

    Premium Tata Motors Automobile industry in India Automotive industry

    • 11171 Words
    • 45 Pages
    Powerful Essays
  • Powerful Essays

    tata motors

    • 13666 Words
    • 55 Pages

    Introduction An automobile or motor car is a wheeled motor vehicle for transporting passengers; which also carries its own engine or motor. Most definitions of the term specify automobiles are designed to run primarily on roads‚ to have . seating for one to eight people‚ to typically have four wheels‚ and to be constructed principally for the transport of people rather than goods. Automobile comes via the French language‚ from the Greek auto [self] and mobiles [moving]; meaning a vehicle that

    Premium Tata Motors

    • 13666 Words
    • 55 Pages
    Powerful Essays
  • Good Essays

    Tata Motors

    • 8049 Words
    • 33 Pages

    TATA MOTORS Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai ‚ India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group ‚ it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars‚ trucks‚ vans and coaches. Tata Motors is South Asia’s largest automobile company; it is the leader in commercial vehicles and among the top three in passenger

    Premium Tata Motors

    • 8049 Words
    • 33 Pages
    Good Essays
  • Satisfactory Essays

    Tata Motors

    • 503 Words
    • 3 Pages

    Tata Motors Limited: Ratan’s Next Step Executive Summary Ratan Tata‚ chairman of Tata Motors Limited (Tata Motors)‚ came out with the good reputation "the world’s cheapest car" into New Delhi Auto Expo. Introduction of Tata’s background Situational Analysis Strengths Manufacturer of the world’s cheapest car 81% of domestic sales in India Diverse and complete range of resources (98 companies in 80 countries) Own steel factory resource Ratan’s well-known understanding of business (auto design

    Premium Tata Motors Luxury vehicle Luxury good

    • 503 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Tata Motors

    • 2016 Words
    • 9 Pages

    TATA MOTORS I. INTRODUCTION Tata Group is an Indian multinational company headquartered MUMBAI‚ MAHARASHTRA‚ INDIA. Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations. The combined market capitalization of all the 31 listed Tata companies was $89.88 billion as of March 2012.Tata group gets its major revenue from overseas market contributing 58%. Tata Motors Limited is an Indian multinational

    Premium Tata Motors

    • 2016 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Tata Motors

    • 80751 Words
    • 324 Pages

    97 105 110 Annual General Meeting Date Time : Wednesday‚ September 1‚ 2010 : 3.00 p.m. 19‚ Sir Vithaldas Thackersey Marg‚ Mumbai 400 020. Rs. 1 crore = Rs. 10 million Venue : Birla Matushri Sabhagar‚ Board of Directors Contents Ratan N Tata Chairman Management Team Carl-Peter Forster‚ Chief Executive Officer & Managing Director P M Telang‚ Managing Director-India Operations C Ramakrishnan‚ Chief Financial Officer R Pisharody‚ President (Commercial Vehicles Business Unit) T Leverton

    Premium Tata Group Tata Motors

    • 80751 Words
    • 324 Pages
    Powerful Essays
  • Better Essays

    Tata Motors

    • 2457 Words
    • 9 Pages

    Industry Attractiveness 6 Emerging Trends in the Industry 7 Value Chain Analysis 7 VRIO FRamework 8 1. Design and technological capability 8 2. Loyal vendor base 8 3. Manufacturing synergies 8 4. Sales and Distribution Network 8 TATA Group 9 Problem statement 9 Slack 10 Core Competencies 10 Challenges - Mid Size cars and Utility vehicles 11 Recommendations 11 Improvements in Cars and UV vehicles 11 Increased competition 11 Evaluation of Recommendations 12 Strategy

    Premium Tata Motors Automotive industry Strategic management

    • 2457 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    TATA MOTORS

    • 3553 Words
    • 15 Pages

    Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The characteristics of the global motor vehicle industry are a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was

    Free Automobile Automotive industry Tata Motors

    • 3553 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Tata Motors

    • 255 Words
    • 2 Pages

    Should Ratan Tata acquire Jaguar and Land Rover? New technology and markets But they really focused on the middle class Is M&A the best route for Tata to move forward globally? Wanted to diversify country risk Infrastructure lim itations Regulations loosened Growth of the indian economy Watches‚ hotels‚ steel‚ tea competitiveness diminished by aid from government thru tarrifs Steel deomestic expansion or de-integrated strategy Mature market m&a Raw materials security Downstream

    Premium Tata Motors Land Rover Globalization

    • 255 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Tata Motors

    • 469 Words
    • 2 Pages

    INTRODUCTION Tata Motors limited was established under the parent company Tata Group in 1945. When Tata Motors was established it first started producing locomotives and engineering products. In 1954 Tata motors started to produce medium-sized commercial vehicles‚ when it reached a collaborative agreement with Daimler Benz AG. Tata motors produced its first independently designed light vehicle in 1986‚ which was called Tata 407. In 1994 Tata Motors first started manufacturing passenger cars when

    Premium Truck Tata Motors Automobile

    • 469 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50